Zoe Nutrition

Taniya Dhirasaria and Karan Jindal are the co-founders of Zoe Nutrition. The startup is based in Gurgaon, Haryana. Taniya is a NIFT grad. D2c Taniya Dhirasaria (NIFT graduate) and Karan Jindal are Season 2's most holistically wellness-mission-committed founders two Gurugram entrepreneurs who spent 6 years building a health and wellness platform that combined physical products (detox boxes, green teas, supplements) with digital services (personalised diet plans, live classes, workout subscriptions) to create an end-to-end holistic wellness experience for Indian consumers wanting to improve their health through expert-guided nutrition and fitness. Zoe Nutrition sell their programs through their own website. The company have uplifted the life of 1.4 Lakh customers in the past 6 years and delivered products in 2.2 Lakh homes across India

Zoe Nutrition is a start-up that specialises in products for weight loss programs. It sells various products, such as detox teas and workout oils, which the company claims to improve metabolism and immunity in addition to helping in weight loss. D2c Zoe Nutrition was a holistic health and wellness brand integrating physical products (detox boxes, green teas, juices, supplements) with digital services (personalised diet plans by expert nutritionists, live wellness classes, 3-month workout subscriptions) into bundled programmes designed to deliver sustained health transformation rather than one-time product purchases.

Amount Asked: ₹75 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹15 crore

Taniya and Karan walked into Season 2 Episode 37 presenting India's most integrated health-and-wellness combined product-and-service experience. Their pitch framed Zoe Nutrition not as a supplement brand but as a complete lifestyle transformation platform — where the products enabled the diet plan, the diet plan was personalised by nutritionists, and the workout subscription sustained the lifestyle change after the product consumption period. The one-day detox box demonstration was the pitch's most immediately tangible product showcase showing the four-product kit (Green Tea, Soup, Juice, Musely) as the most accessible entry point into the Zoe Nutrition ecosystem before presenting the fuller one-month programme.

Aman Gupta exited —the highly competitive Indian health supplement and wellness market, combined with questions about the financial structure, prevented him from constructing an investable thesis. Peyush Bansal exited optical retail expertise provides no commercial leverage for a wellness product and digital programme company. Namita Thapar exited while pharmaceutical healthcare knowledge was domain-adjacent, the specific detox and weight-loss supplement category raised clinical efficacy questions that she found commercially concerning. Vineeta Singh exited beauty brand expertise is disconnected from the personalised nutrition and detox programme business model. Anupam Mittal exited the market structure and financial architecture concerns were the most specifically cited reasons across the panel. Amit Jain exited on domain expertise grounds.

No Shark made a formal offer. All exited before entering negotiation. The market structure and financial architecture concerns across the Shark panel were the specific commercial issues that prevented any offer.

Taniya Dhirasaria and Karan Jindal left Shark Tank India Season 2 Episode 37 without any investment. All Sharks declined citing the wellness supplement market's structure, financial architecture concerns, and the competitive landscape as the primary reasons. The company subsequently went out of business in early 2024.

Our research in Zoe Nutrition revealed that their appearance on the show hit the brand negatively. While the founder tried to make things work after the show, the company went out of business in early 2024. Karan moved on to hosting his Podcast and Taniya has moved on to a new startup mamalife.in. The closure of Zoe Nutrition in early 2024 after 6 years of bootstrapped operation and a Shark Tank appearance reflects the specific commercial vulnerability of wellness supplement brands that combine product efficacy questions with heavy competitive category pressure. The Indian wellness supplement market had become increasingly crowded with better-funded, scientifically-credentialled brands by 2023 to 2024, making sustaining a bootstrapped brand without institutional capital progressively more commercially challenging. Taniya's launch of mamalife.