Yes Madam

Yes Madam was founded in 2016 in Noida by brothers Mayank Arya and Aditya Arya with a clear intent to simplify how Indians access beauty and grooming services. The idea emerged from a common frustration with traditional salons: unpredictable pricing, long waiting times and inconsistent service quality. Mayank and Aditya Arya are Season 3's most unconventionally backgrounded beauty platform founders — two brothers from the Merchant Navy (Mayank studied Nautical Studies in Singapore; Aditya was a Dynamic Position Operator at Seamec) who left maritime careers to solve the specific Indian salon frustration they had observed: untrained professionals at local salons, unaffordable prices at premium salons, and zero transparency in product and service pricing everywhere.

Yes Madam, a name that's becoming synonymous with convenience and transparency in the beauty and wellness industry, is revolutionizing the way salon services are availed in India. The tech-enabled platform allows users to book a wide array of beauty and spa services, including waxing, manicures, pedicures, and facials, all from the comfort of their home. ZoomInfo Yes Madam is India's most affordable and highest-rated home salon platform, sending trained and verified beauty professionals to customers' homes for professional salon and spa services. The platform differentiates from the dominant competitor (Urban Company) through transparent pricing: separating product cost from service fee so customers know exactly what they are paying for, and allowing customers to use their own preferred products if they choose.

Amount Asked: ₹1.5 crore Equity Offered: 0.5% Implied Pre-Money Valuation: ₹300 crore

The founders started their pitch by sharing the issues faced by people while finding a salon, visiting it, and getting a service from them. The local salons usually have untrained professionals and low-quality products. And, the premium salons cost so much that not everyone can afford them. Mayank, Aditya, Akanksha, and Arpit walked into Season 3 Episode 19 as the episode's most operationally mature founders — presenting a 7-year-old bootstrapped company with 50 plus cities, 70,000 monthly bookings, 2 million app downloads, positive EBITDA, and 80% revenue repeat rate. The Sharks were visibly impressed by the commercial metrics. The Monodose hygiene system demonstration, the transparent pricing model (product cost separated from service fee), and the option for customers to use their own products were the pitch's most commercially differentiating features against Urban Company. The women empowerment narrative, showing how 2,500 women's monthly earnings had tripled through the platform, gave the pitch both commercial substance and social impact resonance.

Radhika Gupta (guest Shark) exited on valuation grounds. She appreciated the business but found the ₹300 crore valuation commercially unjustifiable for the current financial metrics, despite the impressive operational scale. Aman Gupta was amazed by the revenue and profitability metrics from a bootstrapped company. He joined the four-Shark coalition, bringing boAt's consumer brand marketing expertise to accelerate Yes Madam's brand awareness nationally. Vineeta Singh asked detailed questions about backgrounds and equity split. She joined the coalition recognising the natural alignment between SUGAR Cosmetics' female consumer base and Yes Madam's women-centric beauty services platform. Peyush Bansal probed the competitive differentiation from Urban Company and was satisfied by the transparent pricing and Monodose hygiene system. Ritesh Agarwal asked about city expansion strategy and growth trajectory. He joined the coalition bringing OYO's hyperlocal service operations scaling methodology directly applicable to Yes Madam's city-by-city expansion model.

The founders asked for ₹1.5 crore for 0.5% equity (₹300 crore valuation). Four Sharks (Aman, Vineeta, Peyush, Ritesh) jointly offered ₹1.5 crore for 2% equity plus 2% royalty until ₹1.5 crore is recouped (₹75 crore valuation). The founders accepted, taking a 75% valuation markdown (₹300 crore to ₹75 crore) and 4x higher equity dilution (0.5% to 2%) in exchange for the combined strategic value of four Sharks across consumer brand marketing (Aman), female consumer engagement (Vineeta), D2C platform scaling (Peyush), and hyperlocal operations management (Ritesh).

Mayank Arya, Aditya Arya, Akanksha Vishnoi, and Arpit Gupta accepted the four-Shark joint offer of ₹1.5 crore for 2% equity plus 2% royalty until ₹1.5 crore is recouped, valuing Yes Madam at ₹75 crore. Each Shark holds 0.5% equity post-deal. The deal brought four of Season 3's most consumer-platform-experienced Sharks into India's most operationally mature home salon brand, creating the broadest possible strategic network for a service platform competing against the dominant incumbent Urban Company.

Following its Shark Tank appearance, Yes Madam entered a phase of accelerated growth. The surge in visibility translated into higher user acquisition and stronger engagement, prompting the company to sharpen its focus on service quality, supply side management and city wise expansion. Yes Madam continues its accelerated growth post-Shark Tank. The episode turned the brand into a widely recognised consumer name almost overnight. The company has sharpened its focus on service quality, supply-side management (onboarding and training more women professionals), and city-wise expansion beyond the Delhi-dominant revenue base.