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WOL3D 1
WOL3D 2
Deal Done

MiscellaneousSeason 2Episode 41

WOL3D

Starts From - ₹21,999

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

"Rahul Chandalia, Saloni Chandalia, Pradeep Jain, and Swati Jain are the founders of WOL3D. They came from Mumbai. They got the idea from an exhibition featuring commercial printers, so why not create little 3D printers that can assist the general public? They had no intention of starting a 3D printing company, but the idea struck them in January 2016 when visiting an exhibition in Mumbai and seeing industrial 3D printers. Rahul Chandalia is Season 2's most serendipitously inspired technology entrepreneur. He holds a PGDM in Marketing from the Welingkar Institute of Management and had previously worked for an NGO, his family business Rahul Rayon, and a gifting company before the 2016 exhibition moment changed everything. At the exhibition, his brother-in-law Pradeep accompanied him and both men saw industrial 3D printers and simultaneously recognised the commercial gap: industrial 3D printing technology was advancing rapidly, but consumer access was virtually absent in India."

The Product / Service

WOL3D is the biggest consumer 3D printing brand in India. They have brought affordable and reliable 3D printers by which all age group people can make use of their ideas to reality. They have products, such as 3D filaments and 3D prototype services, 3D magic pens, and printers as well. They have supplied 25K plus printers and also made WOL3D experience centers, which are available across their website, marketplace, and experience centers. They started their journey in 2016. They make an ecosystem of 3D printing, and also make 3D pens at the back end. The 3D pen is a concept that is for children above the age group of six years, and the children may draw anything using their products. The 3D pens have 12 varieties. They are manufacturing their own filaments as well.

The Ask

Amount Asked: ₹1.5 crore Equity Offered: 1% Implied Pre-Money Valuation: ₹150 crore

Pitch Presentation

The founders conveyed that WOL3D is the biggest consumer 3D printing brand in India. They have brought affordable and reliable 3D printers by which all age group people can make use of their ideas to reality. Rahul, Saloni, Pradeep, and Swati walked into Season 2 Episode 41 as India's 3D printing category leaders — and their pitch demonstrated this through live product demonstrations. They showed 3D printers operating in real time, demonstrated the 3D magic pen for children, showed printed objects of different complexity levels, and explained the complete ecosystem from printer to filament to service.

Sharks' Reactions & Criticism

Anupam Mittal was the most analytically direct in his exit appreciating the business's current scale but finding the path from ₹19.6 crore to a dramatically larger business unclear given the rapidly evolving 3D printing technology landscape. Vineeta Singh exited on technology risk grounds 3D printing's technology was evolving rapidly enough that a consumer brand's specific product positioning could be disrupted by new printer capabilities within 18 to 24 months. Namita Thapar exited on founder focus concerns the breadth of the product range (printers, pens, filaments, services, experience centres) gave her the impression that the founders were spreading themselves across too many initiatives simultaneously without a clear primary focus. Aman Gupta saw the 3D pen as a standalone D2C children's creativity brand with massive market potential distinct from the industrial 3D printer distribution business. Peyush Bansal saw the filament manufacturing as a B2B opportunity selling to India's growing base of 3D printer owners and businesses, independent of WOL3D's consumer hardware distribution.

Negotiation & Offers

Rahul Chandalia, Saloni Chandalia, Pradeep Jain, and Swati Jain initially requested 1.5 crore rupees in exchange for a 1% equity stake. Shark Aman presented an offer of 80 lakhs rupees for a 2% equity stake and an additional 70 lakhs in debt. In response, the pitchers made a counteroffer of 80 lakhs rupees for a 1.5% equity stake and 70 lakhs in debt. Ultimately, a deal was struck with Aman for 80 lakhs rupees in exchange for a 2% equity stake and 70 lakhs in debt.

Final Verdict

Rahul Chandalia, Saloni Chandalia, Pradeep Jain, and Swati Jain accepted Aman Gupta's solo offer of ₹80 lakhs for 2% equity plus ₹70 lakhs debt at 12% interest — valuing WOL3D at ₹40 crore. Despite countering at 1.5% equity, Aman held at 2% and the founders accepted. The deal did not formally close after the episode aired, though WOL3D continues to operate and has expanded its product range.

Beyond Shark Tank

Regarding WOL3D after Shark Tank India, our research into the company revealed that despite the initial agreement on the show, their deal with Aman Gupta did not close after the show aired. Nevertheless, as of January 2024, the company is still in business and thriving. They have expanded their product lineup to include 3D scanners and lampshades to diversify their consumer brand. While the financials of this company are not yet public, we will update this article as soon as more information comes to light.