

Sharks Invested
Product Details
Entrepreneur Background
Himanshu Adlakha (Co-founder) holds an MBA in Marketing from IMT Ghaziabad. Growing up with a family electronics distribution business (LG, Luminous), he already had product and supply chain knowledge when Winston was founded. Nikita Malhotra Adlakha (Co-founder) is an alumna of Jesus and Mary College, Delhi. Nikita wanted to pursue entrepreneurship after finishing college. She started selling international products that were not available in India on Instagram. After one month of marriage, Nikita and Himanshu founded Winston combining Himanshu's expertise in electronics and Nikita's experience in D2C commerce. After the lockdown, the most demanding product on Nikita's Instagram page was a face trimmer. That's when they decided to build a brand in this product.
The Product / Service
Winston India is India's first beauty tech brand offering multi-category beauty appliances with the 3S philosophy: Smart, Strong, Super Easy. They provide salon-like results at home through high-quality technology-embedded personal care tools. Winston builds tech-forward personal care appliances for Indians who want professional grooming results at home without salon costs or time. The LED face mask their showcase product during the pitch, worn by both founders as they entered delivers dermatological-grade light therapy for skin health. Post-Shark Tank, Winston expanded aggressively into men's grooming with the Nut Groomer range (precision trimming), Groom 360 (6 magnetic snap-on heads, digital display, IPX7 waterproof), and Snipper beard trimmer building toward a complete grooming ecosystem rather than a women's-only beauty appliance brand.
The Ask
Amount Asked: ₹1 crore Equity Offered: 4% Implied Pre-Money Valuation: ₹25 crore
Pitch Presentation
The entrance was Season 2 Episode 5's most immediately distinctive both founders wearing glowing LED face masks as they walked into the Tank, transforming themselves into living product demonstrations before a single word was spoken. The LED masks communicated the product's aesthetic novelty, technological sophistication, and "salon at home" positioning in one visual. Winston's product philosophy is built around three S's: Smart, Strong, and Super Easy meaning technologically advanced products that are durable and require minimal learning curve.
Sharks' Reactions & Criticism
Namita Thapar exited first she couldn't feel excited about a personal care electronics brand sourced from China, expressing a "trust imbalance" about product authenticity and safety standards for devices used on the face and body. Peyush Bansal exited citing inability to add specific value. Peyush felt he was not the best person to help them at that stage. Aman Gupta exited due to a conflict of interest. Aman felt their business has too many similarities with his own business. Amit Jain exited on domain expertise grounds — automotive finance and insurance is entirely disconnected from personal care appliances. Anupam Mittal was the most commercially engaged investor seeing Winston's D2C model, gross margin profile, and Nikita's brand-building capability as the hallmarks of an investable consumer electronics brand. Vineeta Singh co-invested with Anupam her SUGAR Cosmetics experience building a premium beauty D2C brand, combined with her intimate understanding of the Indian female beauty consumer, made her the most domain-aligned Shark for Winston's target audience.
Negotiation & Offers
Anupam Mittal and Vineeta Singh offered ₹1 crore for 10% equity at ₹10 crore valuation. The founders countered at a higher valuation but ultimately accepted the joint offer of ₹1 crore for 10% equity. The founders accepted after a brief private discussion, returning to the Tank to complete the celebration. Nikita confirmed the deal on social media after the episode aired.
Final Verdict
Himanshu Adlakha and Nikita Malhotra Adlakha accepted Anupam Mittal and Vineeta Singh's joint offer of ₹1 crore for 10% equity valuing Winston India at ₹10 crore. The deal was confirmed on social media by Nikita after the episode aired. Post-episode, the brand immediately launched a 50% discount weekend sale to convert the traffic spike into first-time buyers.
