Wanderlooms

Prateek Vats and Deepesh Shrivastava are Season 4's most authentically adventure-credentialled Bhopal-based founders. Prateek's background as an avid rider and tour captain gave Wanderlooms the specific insider credibility that fashion brands targeting niche communities require: when a brand is built by someone who actually rides thousands of kilometres, understands rider discomfort, and knows what works on Indian roads, the products reflect genuine rider experience rather than designer assumptions. Deepesh brought the creative direction and product sensibility that converts rider knowledge into wearable design: understanding how fabric drapes during long rides, where pockets need to be placed for accessibility with riding gloves, and how colour choices affect visibility and heat absorption during outdoor adventures.

Wanderlooms produces travel-inspired apparel and accessories that occupy the specific intersection of adventure functionality and urban lifestyle aesthetics. The product design philosophy ensures that every garment serves dual duty: performing during road trips, treks, and outdoor adventures while looking stylish enough for cafes, offices, and everyday social settings. The themed riding jerseys are Wanderlooms' most community-distinctive product category: custom-designed jerseys for specific riding routes, events, and biker groups create shared identity and belonging among riders who wear matching Wanderlooms gear on group rides. This community merchandising approach converts every group ride into a brand visibility event and every jersey into a walking advertisement.

Amount Asked: ₹50 lakhs Equity Offered: 2.5% Implied Pre-Money Valuation: ₹20 crore

Prateek and Deepesh walked into Season 4 Episode 23 as the episode's most ruggedly authentic adventure apparel founders. Their pitch showcased Wanderlooms' product range: riding jerseys, adventure gear, travel-themed apparel, and customised merchandise, each piece designed from genuine rider experience rather than fashion industry trends. The 50,000-rider community, the two-wheeler automobile partnership, and the rally connections established commercial credibility. The Sharks recognised that Wanderlooms had built something rare in Indian fashion: a genuine community-driven brand where customers are not just buyers but members of a shared identity. The negotiation produced Season 4's most Shark-ego-deflating outcome. Three Sharks made offers: Aman offered ₹50 lakhs for 4% equity.

Anupam Mittal opted out first, stating that the product lacked a distinct design language. Peyush Bansal opted out but encouraged the founders to explore a global audience. Aman Gupta offered ₹50 lakhs for 4% equity. When the founders chose Namita and Ritesh over him despite identical terms, his reaction "So today I learned that even Sharks have to pitch" became the episode's most humanising and most viral moment. Namita Thapar joined Ritesh's offer, bringing Emcure's institutional network and brand-building mentorship. Ritesh Agarwal was the founders' preferred Shark due to his OYO travel ecosystem connections.

Season 4 Episode 23's most Shark-humbling negotiation. Founders asked ₹50L for 2.5% (₹20 crore). Anupam and Peyush exited. Aman offered ₹50L for 4%. Namita plus Ritesh jointly offered ₹50L for 5%, then matched Aman at 4%. With identical terms from two competing offers, the founders chose Namita plus Ritesh over Aman, citing Ritesh's travel ecosystem as more strategically aligned. Final deal: ₹75 lakhs for 4% equity from Namita and Ritesh at ₹18.75 crore valuation. Aman's "even Sharks have to pitch" reaction became Season 4's most quotably human moment.

Prateek Vats and Deepesh Shrivastava accepted the two-Shark deal from Namita Thapar and Ritesh Agarwal at ₹75 lakhs for 4% equity, valuing Wanderlooms at ₹18.75 crore. The founders chose Ritesh's OYO travel ecosystem (10,000 plus hotels, millions of travellers, hospitality partnerships) and Namita's brand-building mentorship over Aman's consumer electronics network, a decision that prioritised community-building capability over mass-market marketing expertise. The most strategically deliberate Shark selection of Episode 23.

"After the show, the company continued to expand its product portfolio while staying true to its adventure-first identity. Its collections began to blend performance with lifestyle appeal, ensuring that the apparel and travel gear could seamlessly transition from road trips to everyday wear. Strategic mentorship and growing brand awareness helped strengthen operations and deepen the brand's digital footprint." Wanderlooms doubled sales within a year of the Shark Tank episode, validating both the national visibility effect and the strategic value of Ritesh and Namita's mentorship. The brand continues operating actively through its official online platform, regularly launching new collections and engaging with its 50,000 plus rider community on social media. "Wanderlooms positions itself as a homegrown Indian adventure label, designed by travellers, for travellers."