VOLD

As per Devesh, he was not interested in studying and wanted to start his own business. So, he dropped out of college and started looking for a business opportunity. Devesh found a big gap in the energy drinks market and thus planned to start this business with an initial investment of just ₹5 lakh. 99Logos Devesh Mahesh Bochre is Season 3's most self-made college dropout beverage founder a young Pune entrepreneur who identified the energy drink market gap (dominated by expensive international brands with questionable health credentials), dropped out of college to pursue it, and built VOLD from a ₹5 lakh initial investment into a profitable brand with 28% net margins entirely through personal grit and self-taught business skills. He also shared how difficult it was to start a business with not much funds but he kept faith in his idea and somehow started Vold.

VOLD Energy produces vitamin-enriched energy drinks designed to be healthier than mainstream energy drinks while delivering the same instant energy boost. The formulation includes Vitamins B3 (Niacin), B5 (Pantothenic Acid), B6 (Pyridoxine), and B12 (Cobalamin), along with vital minerals, providing energy through nutritional supplementation rather than purely through caffeine and sugar like most conventional energy drinks. The competitive landscape is formidable: Red Bull (global market leader), Monster (aggressive India entry), Sting (PepsiCo's budget energy drink), and Hell Energy (European challenger) dominate the Indian energy drinks market with combined annual marketing budgets that exceed VOLD's entire revenue by orders of magnitude. VOLD's positioning as a healthier, vitamin-enriched, Indian-made alternative at competitive pricing is the specific differentiation that justifies its existence against these global incumbents.

Amount Asked: ₹50 lakhs Equity Offered: 2% Implied Pre-Money Valuation: ₹25 crore

All the Sharks asked him to let them taste his products and then they will discuss further. The Sharks tasted the drink and liked it very much. Devesh walked into Season 3 Episode 17 as the episode's most candidly self-made founder a college dropout who had built a profitable energy drink brand from ₹5 lakhs. The Sharks all tasted VOLD Energy and unanimously liked the flavour and product quality. The taste test was the pitch's most commercially validating moment: when every Shark enjoys the drink, the product-market-fit at the sensory level has been confirmed. On episode 17 of Shark Tank India season 3, Devesh Bochre asked for ₹50 lakhs in exchange for 2% equity for his products. However, due to the lack of clarity in his vision and future planning, Aman Gupta was the only one who offered him a deal.

Anupam Mittal exited because he could not see a clear strategic vision for how VOLD would scale from ₹6 lakh monthly revenue to a meaningful competitor against multinational energy drink brands with billion-dollar marketing budgets. Vineeta Singh appreciated the product taste but found the founder's future planning insufficient. She could not see a defined path to the market share growth needed to justify the valuation. Peyush Bansal exited on similar vision clarity grounds. He acknowledged the product quality but felt the founder needed significantly more strategic and operational support than a Shark Tank deal could provide. Amit Jain exited on domain expertise grounds. The energy drink distribution and marketing category sat outside his automotive marketplace experience. Aman Gupta was the only Shark who saw fundable potential despite the strategic gaps. He offered a deal at dramatically different terms than the founder requested, specifically conditioning the investment on Devesh finding a capable co-founder to handle marketing and business scaling.

Devesh asked for ₹50 lakhs for 2% equity (₹25 crore valuation). Aman offered ₹10 lakhs for 10% equity plus 3% royalty until ₹40 lakhs is recouped (₹1 crore valuation). The deal represented a 96% valuation markdown from the founder's ask (₹1 crore vs. ₹25 crore). Devesh accepted because Aman was the only Shark willing to invest, and boAt's consumer brand marketing expertise was the most directly applicable strategic asset for an energy drink brand needing national distribution and marketing support. Aman's condition: Devesh must find a co-founder with marketing and scaling expertise.

Devesh Mahesh Bochre accepted Aman Gupta's offer of ₹10 lakhs for 10% equity plus 3% royalty until ₹40 lakhs is recouped, valuing VOLD Energy at ₹1 crore. The deal was Aman's most mentorship-conditional investment of Season 3: the explicit requirement to find a co-founder communicated that Aman believed in the product but not in the founder's ability to scale the business alone. The product quality was commercially sound (all Sharks liked the taste); the strategic and operational capacity needed augmentation.

Vold was able to secure a deal from Shark Tank India and now they will be looking for a co-founder to help them scale their marketing efforts. VOLD Energy continues operating post-Shark Tank. The founder's immediate priority, as per Aman's condition, is finding a capable co-founder who can bring the marketing strategy, distribution planning, and business scaling expertise that the Shark Tank pitch lacked. The product remains available on Amazon, and the Shark Tank national broadcast gave VOLD consumer awareness that Devesh's ₹5 lakh marketing budget could never have generated. The Indian energy drink market continues growing rapidly, with young Indian consumers increasingly adopting energy drinks as lifestyle beverages rather than purely functional fitness supplements. VOLD's vitamin-enriched, healthier positioning differentiates it from the sugar-and-caffeine-heavy formulations of mainstream energy drink brands, giving it a specific health-conscious consumer niche that global incumbents are not currently serving in India.