
Home, Kitchen & Lifestyle • Season 3 • Episode 8
upliance.ai
Starts From - ₹23,999
Where to Buy
Product Details
Entrepreneur Background
upliance.ai was founded by Mahek Mody and Mohit Sharma, both IIT Bombay graduates with extensive experience in technology and consumer products. Before launching the company, Mahek worked at Ather Energy, while Mohit held leadership roles at companies including Chaayos and Tork Motors. Their combined experience in engineering, operations, and product development inspired them to build AI-powered household appliances. The founders believed that cooking remained one of the most time-consuming and skill-dependent household activities. Their vision was to create an ecosystem of AI-enabled home appliances that could automate complex tasks and make cooking accessible to everyone, regardless of experience level. upliance.ai became the first step toward that broader vision.
The Product / Service
Upliance.ai is an AI-powered smart cooking assistant that combines multiple kitchen appliances into a single intelligent device capable of automatically preparing meals. The machine guides users through recipes, controls temperature and cooking time, automates stirring and cooking processes, and provides access to hundreds of built-in recipes. The founders positioned it as a solution for busy professionals, beginners, students, and families who want home-cooked meals without spending significant time in the kitchen. The appliance integrates software, hardware, and artificial intelligence to simplify cooking and ensure consistency in meal preparation. At the time of the pitch, the company had already launched its product commercially and was building a technology platform around smart kitchen automation.
The Ask
Amount Asked: ₹1 Crore Equity Offered: 1% Implied Pre-Money Valuation: ₹100 Crore
Pitch Presentation
The founders delivered one of the most technology-focused pitches of Season 3. They demonstrated the AI-powered cooking appliance live in the Tank and prepared dishes for the Sharks to taste. The presentation emphasized how the device could automate the entire cooking process, allowing users with little or no cooking experience to prepare restaurant-style meals at home. The founders explained that the appliance integrated hardware, software, sensors, and artificial intelligence to simplify meal preparation. During the pitch, they shared their long-term vision of creating an entire ecosystem of AI-powered home appliances. The Sharks were impressed by the engineering complexity and product design, but questions quickly emerged regarding customer adoption, pricing, market size, and scalability. While the technology attracted attention, several Sharks struggled to understand whether Indian consumers would be willing to spend around ₹24,000 on a cooking appliance. The discussion ultimately shifted from innovation to commercial viability, which became the major challenge during the pitch.
Sharks' Reactions & Criticism
Aman appreciated the innovation and engineering effort behind the product. However, he questioned whether the target market was large enough in India and whether consumers would pay a premium price for a smart cooking appliance. Peyush admired the founders' technical capabilities and product-building expertise. However, he was uncertain about consumer demand and questioned whether the appliance solved a problem that enough people were actively willing to pay for. Anupam appreciated the founders' ambition but expressed concerns regarding the valuation and market readiness of the product. He questioned whether cooking automation could become a mainstream category in India. Vineeta was impressed by the technology but felt the business was ahead of its time. She questioned whether consumers would trust an AI-driven appliance to prepare daily meals and whether repeat usage would remain high after purchase. Ritesh appreciated the founders and their vision but was concerned about scaling a hardware business, which generally requires significant capital, manufacturing expertise, and distribution infrastructure. He ultimately chose not to invest.
Negotiation & Offers
Although the Sharks were impressed by the founders' credentials and the technological sophistication of the product, the discussion never evolved into a serious bidding war. Most Sharks felt that the company was attempting to create an entirely new category, which introduced significant uncertainty regarding customer adoption and long-term demand. Questions around pricing, scalability, manufacturing complexity, and market readiness remained unanswered to the Sharks' satisfaction. One by one, the investors opted out, citing concerns about valuation and market fit rather than the quality of the founders themselves. As a result, no formal offers were made during the negotiation phase, and the founders were unable to secure an investment despite receiving praise for their innovation.
Final Verdict
upliance.ai entered Shark Tank India seeking ₹1 crore for 1% equity, valuing the company at ₹100 crore. Despite showcasing an innovative AI-powered cooking appliance and receiving positive feedback regarding the engineering behind the product, none of the Sharks decided to invest. Their primary concerns revolved around market size, customer adoption, hardware scalability, and the premium pricing of the device. Consequently, the startup left the Tank without securing a deal, making it one of the most discussed "No Deal" pitches of Season 3.
Beyond Shark Tank
Despite not receiving funding on Shark Tank India, upliance.ai experienced significant growth after the episode aired. The startup gained substantial visibility and attracted investor interest. In 2024, the company announced a funding round of approximately ₹34 crore, reportedly valuing the business at around ₹143 crore. The product also gained traction among urban consumers seeking convenient cooking solutions. The company continues to expand its smart kitchen ecosystem and has reported hundreds of thousands of meals cooked through its platform.
