TURMS

TURMS was pitched by Surender Singh Rajpurohit, who had acquired the brand from its original founders. Interestingly, the company already had a history with Shark Tank because Peyush Bansal had invested in the original business before Surender took over. During the pitch, Surender explained how he acquired the brand, its intellectual property, and business assets after the previous company struggled during the COVID-19 period. Surender believed strongly in the technology behind the products and saw an opportunity to revive and scale the brand. He invested significant resources into rebuilding operations, strengthening the supply chain, and growing sales. His goal was to transform TURMS into India's leading intelligent apparel brand by combining fashion with advanced fabric technology.

TURMS is an intelligent apparel brand that develops technology-enabled clothing designed to solve everyday problems faced by consumers. The company manufactures shirts, jeans, trousers, and other apparel with features such as anti-stain, anti-odor, anti-bacterial, anti-fungal, wrinkle-resistant, and moisture-management properties. Instead of competing solely on fashion, TURMS positions itself as a performance apparel company where proprietary fabric technologies provide functional benefits to consumers. The products are aimed at working professionals, travelers, and customers looking for low-maintenance clothing that stays cleaner and fresher for longer periods. The brand has also gained visibility through endorsements and usage by well-known personalities, including former Indian cricket captain MS Dhoni

Amount Asked: ₹1.2 Crore Equity Offered: 2% Implied Pre-Money Valuation: ₹60 Crore

Surender delivered a highly confident and product-focused presentation. He showcased TURMS' intelligent apparel technology and demonstrated how the garments resist stains, odors, bacteria, and wrinkles. The Sharks were intrigued by the practical applications of the technology and the growing consumer demand for performance clothing. One of the most interesting moments came when Surender revealed the company's acquisition story and explained how he had revived the business after acquiring it from the original founders. This led to a detailed discussion because Peyush disclosed that he had previously invested in the original company. The founder explained the acquisition structure and clarified that he had purchased the brand rather than taking over the old company's liabilities. The company shared strong business metrics and highlighted growing demand for its products despite being priced significantly higher than conventional apparel.

Peyush's primary concern revolved around the company's history Anupam appreciated the turnaround story and the product innovation. However, he felt the valuation was aggressive and wanted stronger justification for long-term scalability. Aman liked the product and believed performance apparel had growing demand. However, he questioned whether the technology was sufficiently protected and whether competitors could replicate similar features. He ultimately chose not to invest. Namita appreciated the innovation but expressed concerns regarding profitability and customer acquisition costs. She wanted clearer evidence that the business could scale sustainably while maintaining margins. Azhar was particularly impressed by the founder's acquisition story, resilience, and execution after taking over the business. He believed Surender had demonstrated strong entrepreneurial ability and felt the company had significant growth potential. This conviction ultimately led him to invest.

The negotiations became interesting after the Sharks learned about the acquisition history. While some Sharks were hesitant because of the previous company's struggles, others appreciated Surender's ability to revive the brand. Anupam Mittal made the first serious offer of ₹1.2 crore for 4% equity plus a 2% royalty until ₹1.8 crore was recovered, providing downside protection for his investment. Surender evaluated the proposal but preferred a cleaner equity structure. Azhar Iqubal then stepped in with a straightforward offer of ₹1.2 crore for 4% equity without any royalty clause. The founder found Azhar's offer more aligned with his vision and accepted it, bringing the negotiations to a successful conclusion.

TURMS successfully secured funding on Shark Tank India. The founder entered the Tank seeking ₹1.2 crore for 2% equity, valuing the company at ₹60 crore. After discussions and competing offers, Surender accepted Azhar Iqubal's offer of ₹1.2 crore for 4% equity. The agreement valued the company at approximately ₹30 crore post-money. The founder chose Azhar because of his straightforward deal structure and the strategic value he could provide in scaling a technology-driven consumer brand. As a result, one Shark invested in the company, and TURMS left the Tank with a deal.

Following its Shark Tank appearance, TURMS gained significant visibility among Indian consumers interested in performance apparel. The company continued expanding its intelligent clothing portfolio and strengthening its direct-to-consumer presence. The exposure from the show helped increase brand awareness and validate the company's positioning in the premium apparel segment. TURMS remains active in the market and continues to focus on technology-driven fashion products that combine functionality with everyday wear.