The Quirky Naari

Malvica Saxena is Season 1's most artistically self-determined founder a woman from Mathura whose family rejected her desire to study fashion design, who completed an MBA in Human Resources she didn't want, who suffered a mental breakdown after failing to find relevant employment post-graduation, who started painting old sneakers as therapy with ₹5,000 and zero family financial support, built a national brand through sheer Instagram virality and celebrity word-of-mouth, and walked into Shark Tank India in a modern Indian bride outfit with a Bollywood DJ song as her pitch entrance because she was pitching a brand whose entire identity was the rejection of conventional expectations. Malvica Saxena's journey with The Quirky Naari is a compelling tale of creativity, courage, and cultural disruption. It began in Mathura, where societal norms and familial pressures loomed large over her life.

The Quirky Naari is India's first hand-painted denim brand and customised artisanal footwear company — creating hand-painted bridal sneakers, personalised denim jackets (including portrait jackets featuring custom illustrations of the customer or their loved ones), funky handpainted footwear, and kids' customised clothing — all celebrating the modern Indian woman's desire to express individuality, reject conventional expectations, and wear art rather than fashion. The bridal sneaker is The Quirky Naari's most commercially distinctive and most culturally resonant product. Indian bridal fashion is dominated by traditional expectations — heavy lehenga, heavy jewellery, painful heels. A hand-painted, personalised sneaker worn by the bride on her wedding day is simultaneously a fashion statement, a comfort choice, and a personal expression of the bride's individual identity.

Amount Asked: ₹35 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹7 crore

Malvica came on the show with a Bollywood DJ song with an outfit of modern Indian Bride — a Quirky Style. She said that she was there to take her product from customised to standardised. The entrance was the brand made physical. The Quirky Naari's entire identity — individuality, artistic self-expression, rejection of "appropriate" fashion norms — was embodied in the moment Malvica walked into the Tank wearing a modern bridal outfit set to a DJ track. No pitch description could have communicated the brand as efficiently as the entrance did. The product display — shoes and jackets spread before the Sharks — was equally effective. Vineeta was not able to take her eye from the shoes made by Quirky Naari. BizzBucket When an investor in the premium D2C fashion space cannot take her eyes off the product, the pitch has already succeeded in its most important objective. After the demonstration, all the Sharks suggested her to go only with the sneakers instead of doing so much.

Vineeta Singh was instantly, visibly captivated — and offered first. Vineeta says: "If she could close customise ever. No." Aman asks: "Personally I don't like clothing line. Why don't focus on shoes only?" Vineeta says: "No one will give any offer here. I'd give you an offer. Anupam Mittal joined Vineeta's coalition. Anupam says: "I know how to do work — baki log bas behka rhe hain. Chakkar me mat pado. Leave the old deal. I give new offer." Peyush Bansal exited specifically because of the customised-to-standardised pivot. Peyush says: "His interest is a custom business. Gave example of Nike's New York Store — customised sneaker/shoe. Aman Gupta was jealous but out. Aman said that he was feeling jealous and hurt as Malvica had gifted a pair of shoes to Vineeta and turned down. Ashneer Grover advised Malvica to go with Vineeta alone rather than a diluted coalition with Anupam.

Vineeta Singh: ₹20 lakhs for 20% equity plus ₹15 lakhs debt. Revised offer jointly with Anupam: ₹35 lakhs for 25% equity. Counter offer by founder: ₹35 lakhs for 20% equity. Revised: 23%. Final: ₹35 lakhs for 24% equity from Vineeta and Anupam.

On-Screen Deal: YES — CONFIRMED AND FORMALLY CLOSED Investment Amount:- ₹35 lakhs Equity Given:- 24%