Sharks Invested
Product Details
Entrepreneur Background
Arjun Verma, founder of Spice Story, comes from food journalism background with passion for regional Indian cuisines. His insight: each Indian region has unique spice blends but knowledge is scattered across generations. Spice Story documents and commercializes regional spice blends.
The Product / Service
Spice Story manufactures and sells regional Indian spice blends based on traditional recipes from different states. Product range includes Tamil sambar, Punjabi garam masala, Bengali five-spice, Gujarati masala. Each blend includes story of the region. Targets consumers wanting authentic regional cooking experiences.
The Ask
Amount: Rs 60 lakhs | Equity: 10% | Valuation: Rs 6 crore
Pitch Presentation
Arjun presented regional cuisine appreciation trend: growing interest in authentic regional Indian food. Spice Story connects consumers to culinary heritage. Metrics: 30,000+ customers, Rs 1.5 crore annual revenue, 65% repeat purchase, 4.8/5 rating.
Sharks' Reactions & Criticism
Peyush Bansal connected with storytelling approach to spices. Vineeta appreciated cultural preservation angle. Anupam questioned scalability of product range.
Negotiation & Offers
Peyush offered Rs 60 lakhs for 14% equity. Arjun countered Rs 60 lakhs for 10%. Peyush accepted 10%, valuing storytelling brand building.
Final Verdict
Deal Secured: YES | Investment: Rs 60 lakhs | Equity: 10% | Shark: Peyush Bansal