

Tech, Electronics & Gadgets • Season 2 • Episode 16
Solinas
Starts From - ₹1,50,000
Where to Buy
Sharks Invested
Product Details
Entrepreneur Background
Anu Sharma, founder of Solinas, comes from sustainable fashion background with degree in Fashion Technology from NIFFT. Her vision: create ethical, sustainable footwear using eco-friendly materials and fair-trade manufacturing practices. She identified market gap: Indian consumers want sustainable shoes but lack quality options at accessible prices.
The Product / Service
Solinas manufactures sustainable footwear including casual shoes, sneakers, and sandals made from recycled materials, organic cotton, and vegan leather alternatives. Each product follows ethical manufacturing with fair wages for artisans. Range includes men's shoes, women's shoes, and kids' collection. All products designed for comfort and durability without environmental harm.
The Ask
Amount: Rs 75 lakhs | Equity: 10% | Valuation: Rs 7.5 crore
Pitch Presentation
Anu presented India's sustainable fashion opportunity: Rs 50,000 crore footwear market with <5% sustainable options. Solinas offers ethical shoes at affordable prices. Metrics: 30,000+ customers, Rs 2 crore annual revenue, 65% repeat purchase, 4.8/5 rating, expanding to 6 cities.
Sharks' Reactions & Criticism
Anupam Mittal immediately connected with sustainable fashion mission. He appreciated ethical manufacturing approach and founder's domain expertise. Vineeta Singh questioned scalability of ethical manufacturing. Peyush Bansal raised concerns about cost structure and retail expansion.
Negotiation & Offers
Anupam offered Rs 75 lakhs for 15% equity. Anu countered Rs 75 lakhs for 10% citing existing traction and fair-trade certifications. Anupam accepted 10%, valuing sustainability mission. Deal included retail partnership introductions.
Final Verdict
Deal Secured: YES | Investment: Rs 75 lakhs | Equity: 10% | Shark: Anupam Mittal
