

Sharks Invested
Product Details
Entrepreneur Background
Shashank Akhilesh, founder of Snitch, comes from engineering background with passion for fashion. His vision: create edgy, contemporary menswear for young India. He identified: young men want bold, trendy fashion but most brands offer conservative options. Snitch was created to fill this gap.
The Product / Service
Snitch is contemporary men's fashion brand offering edgy, trendy clothing including hoodies, jackets, t-shirts, and statement pieces. Design focus: bold graphics, contemporary cuts, and quality construction. Target: young men aged 18-28 wanting to express personality through fashion. Products priced Rs 399-2,499.
The Ask
Amount: Rs 1.5 crore | Equity: 10% | Valuation: Rs 15 crore
Pitch Presentation
Shashank presented young men's fashion opportunity: 100M+ young Indians wanting bold contemporary fashion. Snitch offers edgy aesthetic. Metrics: 150,000+ customers, Rs 4 crore annual revenue, 60%+ repeat purchase, 4.8/5 rating, viral social media presence.
Sharks' Reactions & Criticism
Peyush Bansal immediately connected with young fashion brand. He appreciated social media virality and brand building. Anupam was interested but questioned pricing power. Vineeta appreciated design but raised scale concerns.
Negotiation & Offers
Peyush offered Rs 1.5 crore for 14% equity. Shashank countered Rs 1.5 crore for 10%. Peyush accepted 10%, valuing founder's design vision. Deal included social media marketing support.
Final Verdict
Deal Secured: YES | Investment: Rs 1.5 crore | Equity: 10% | Shark: Peyush Bansal
