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Snitch 1
Snitch 2
Deal Done
BESTSELLER

Fashion & ApparelSeason 2Episode 20

Snitch

Starts From - ₹399

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Shashank Akhilesh, founder of Snitch, comes from engineering background with passion for fashion. His vision: create edgy, contemporary menswear for young India. He identified: young men want bold, trendy fashion but most brands offer conservative options. Snitch was created to fill this gap.

The Product / Service

Snitch is contemporary men's fashion brand offering edgy, trendy clothing including hoodies, jackets, t-shirts, and statement pieces. Design focus: bold graphics, contemporary cuts, and quality construction. Target: young men aged 18-28 wanting to express personality through fashion. Products priced Rs 399-2,499.

The Ask

Amount: Rs 1.5 crore | Equity: 10% | Valuation: Rs 15 crore

Pitch Presentation

Shashank presented young men's fashion opportunity: 100M+ young Indians wanting bold contemporary fashion. Snitch offers edgy aesthetic. Metrics: 150,000+ customers, Rs 4 crore annual revenue, 60%+ repeat purchase, 4.8/5 rating, viral social media presence.

Sharks' Reactions & Criticism

Peyush Bansal immediately connected with young fashion brand. He appreciated social media virality and brand building. Anupam was interested but questioned pricing power. Vineeta appreciated design but raised scale concerns.

Negotiation & Offers

Peyush offered Rs 1.5 crore for 14% equity. Shashank countered Rs 1.5 crore for 10%. Peyush accepted 10%, valuing founder's design vision. Deal included social media marketing support.

Final Verdict

Deal Secured: YES | Investment: Rs 1.5 crore | Equity: 10% | Shark: Peyush Bansal