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Skippi Ice Pops,Kabra Global Products Pvt. Ltd 1
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Skippi Ice Pops,Kabra Global Products Pvt. Ltd 3
Deal Done
BESTSELLER

Food & BeveragesSeason 1Episode 6

Skippi Ice Pops,Kabra Global Products Pvt. Ltd

Starts From - ₹95

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Ravi Kabra used to live in the USA with his wife and children. But when his father died due to cancer, Ravi came back to India and planned for his own startup - which gave birth to Skippi. Ravi was in the food and beverages industry for the last 16 years. BizzBucket His father's passing was the defining turning point — from a comfortable FMCG career in America to taking a leap of entrepreneurial faith on home ground. Both Ravi and Anuja have over a decade of experience in the FMCG sector in India as well as Australia. While Ravi has a diploma in Business Management, Anuja has done her MBA in Human Resources. The Better India The combination of Ravi's FMCG industry depth and Anuja's HR and operational expertise gave the co-founding duo a comprehensive set of skills for building a consumer food brand.

The Product / Service

Skippi Ice Pops is India's first organised, branded ice pop company — offering 100% natural, preservative-free, artificial-colour-free popsicles inspired by the beloved "pepsi ice" or "chuski" of Indian childhoods, reinvented with premium ingredients, hygienic manufacturing, and modern branding. Skippi Ice Pops is here to bring back a part of our childhood while allowing parents to introduce one of the most loved treats to their children with a product that is 100% natural and created with stringent hygiene standards. Available in six exciting flavours: Raspberry, Orange, Cola, Mango Twist, Bubblegum, and Lemon By distributing in liquid form and avoiding the need for cold chain logistics — a significant FMCG infrastructure challenge in India — Skippi eliminated one of the biggest barriers to scaling a frozen treat brand in the Indian market.

The Ask

Amount Asked: ₹45 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹9 crore

Pitch Presentation

The Skippi Ice Pops pitch was the first of Episode 6 and it announced itself immediately as something categorically different from anything the Tank had seen in the first five episodes. Two FMCG professionals, with genuine industry depth, walking in with a product that triggered an instant emotional response in every person over 25 who had ever eaten a roadside chuski. The pitch opened with the founders evoking the universal memory: those colourful, dripping ice sticks of childhood summers — sold at school gates, railway stations, and neighbourhood shops across India. They immediately framed the problem: the original product was unhygienic, made with contaminated water, synthetic dyes, and artificial preservatives. Parents who loved it as children couldn't give it to their own children. Skippi existed to close that gap. Their pitch emphasised Skippi's USP: no artificial colours or preservatives, kid-friendly ingredients, and affordable nostalgia. It was positioned as "India's first 100

Sharks' Reactions & Criticism

All five Sharks were immediately and visibly engaged — the product, the nostalgia, the technology, and the founders' FMCG credentials created a pitch that was almost impossible to resist. Namita Thapar said the sheer drive, passion and sincerity of Ravi and Anuja impressed her the most. It was also the fact that Skippi Ice Pops didn't need a cold chain and could be carried at room temperature. The remaining Sharks were equally impressed — by the product, by the founders' 16+ years of FMCG experience, by the first-mover positioning in an uncontested category, and by the emotional resonance of the nostalgia factor.

Negotiation & Offers

Anupam Mittal started by offering the original ask - ₹45 lakhs for 5% equity. Namita and Ashneer then came together and raised the scale, offering ₹60 lakhs for 5% equity. With multiple competing offers on the table - and all five Sharks clearly wanting in — Ravi made a proposal that would become one of the most memorable moments in Season 1 negotiation history. Ravi asked if all the Sharks could come together to make an offer. On behalf of all the Sharks, Anupam presented a final offer of ₹1 crore for a 15% equity stake. Ravi and Anuja Kabra accepted the deal.

Final Verdict

On-Screen Investment:- ₹1 crore for 15% equity