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Sepal 1
Deal Done

Home, Kitchen & LifestyleSeason 2Episode 16

Sepal

Starts From - ₹599

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Deepti Nair, founder of Sepal, comes from kitchen and homeware design background with nutrition expertise. Her insight: Indian kitchens lack quality organic cooking products and clean pantry essentials. Sepal creates organic kitchen products from natural ingredients—oils, spices, cooking pastes—optimizing health and convenience for Indian families.

The Product / Service

Sepal manufactures organic kitchen essentials including cold-pressed oils, organic spice blends, fresh cooking pastes, and clean pantry staples. All products use natural ingredients without artificial preservatives or additives. Products designed for Indian cooking methods and tastes. Targeting health-conscious Indian families wanting clean, organic kitchen ingredients.

The Ask

Amount: Rs 60 lakhs | Equity: 8% | Valuation: Rs 7.5 crore

Pitch Presentation

Deepti presented organic food market growth in India: Rs 10,000 crore market, 40% annual growth. Sepal offers quality organic kitchen essentials for everyday Indian cooking. Metrics: 50,000+ customers, Rs 2 crore annual revenue, 60% repeat purchase rate, 4.8/5 rating.

Sharks' Reactions & Criticism

Vineeta Singh connected with clean food mission and health focus. Anupam appreciated supply chain approach and sourcing strategy. Namita raised questions about organic certification validity and traceability mechanisms. Peyush questioned scalability of organic sourcing from small farmers.

Negotiation & Offers

Vineeta offered Rs 60 lakhs for 12% equity valuing at Rs 5 crore. Deepti countered Rs 60 lakhs for 8% equity. Vineeta accepted 8%, valuing organic mission and product quality. Deal included retail distribution partnerships and organic certification support.

Final Verdict

Deal Secured: YES | Investment: Rs 60 lakhs | Equity: 8% | Shark: Vineeta Singh