
Sharks Invested
Product Details
Entrepreneur Background
Deepti Nair, founder of Sepal, comes from kitchen and homeware design background with nutrition expertise. Her insight: Indian kitchens lack quality organic cooking products and clean pantry essentials. Sepal creates organic kitchen products from natural ingredients—oils, spices, cooking pastes—optimizing health and convenience for Indian families.
The Product / Service
Sepal manufactures organic kitchen essentials including cold-pressed oils, organic spice blends, fresh cooking pastes, and clean pantry staples. All products use natural ingredients without artificial preservatives or additives. Products designed for Indian cooking methods and tastes. Targeting health-conscious Indian families wanting clean, organic kitchen ingredients.
The Ask
Amount: Rs 60 lakhs | Equity: 8% | Valuation: Rs 7.5 crore
Pitch Presentation
Deepti presented organic food market growth in India: Rs 10,000 crore market, 40% annual growth. Sepal offers quality organic kitchen essentials for everyday Indian cooking. Metrics: 50,000+ customers, Rs 2 crore annual revenue, 60% repeat purchase rate, 4.8/5 rating.
Sharks' Reactions & Criticism
Vineeta Singh connected with clean food mission and health focus. Anupam appreciated supply chain approach and sourcing strategy. Namita raised questions about organic certification validity and traceability mechanisms. Peyush questioned scalability of organic sourcing from small farmers.
Negotiation & Offers
Vineeta offered Rs 60 lakhs for 12% equity valuing at Rs 5 crore. Deepti countered Rs 60 lakhs for 8% equity. Vineeta accepted 8%, valuing organic mission and product quality. Deal included retail distribution partnerships and organic certification support.
Final Verdict
Deal Secured: YES | Investment: Rs 60 lakhs | Equity: 8% | Shark: Vineeta Singh
