
Sharks Invested
Product Details
Entrepreneur Background
Keiko Tanaka, founder of Sayonara, brings Japanese fashion design expertise combined with understanding of Indian market. Her vision: create fusion fashion blending Japanese minimalism with Indian aesthetics. She identified: Indian market wants minimalist fashion but lacks curated options.
The Product / Service
Sayonara designs fusion fashion combining Japanese minimalism with Indian design elements. Product range includes tunics, kaftans, traditional kurtas reimagined with contemporary cuts. All garments made with natural fabrics sourced from Indian weavers. Positioning: modern, sustainable fusion fashion for discerning Indian women.
The Ask
Amount: Rs 70 lakhs | Equity: 10% | Valuation: Rs 7 crore
Pitch Presentation
Keiko presented fusion fashion opportunity: growing market for contemporary Indian wear. Sayonara combines two design philosophies. Metrics: 15,000+ customers, Rs 1 crore annual revenue, 60% repeat purchase, 4.8/5 rating.
Sharks' Reactions & Criticism
Vineeta Singh appreciated fusion design philosophy and international perspective. Anupam was interested but concerned about niche market size. Peyush raised questions about scaling handcrafted pieces.
Negotiation & Offers
Vineeta offered Rs 70 lakhs for 15% equity. Keiko countered Rs 70 lakhs for 10%. Vineeta accepted 10%, valuing unique design positioning.
Final Verdict
Deal Secured: YES | Investment: Rs 70 lakhs | Equity: 10% | Shark: Vineeta Singh
