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Toys, Kids & EducationSeason 1Episode 7

Raising Superstars

Starts From - ₹39,000

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Raghav and Shraddha are a married couple from Mumbai whose entrepreneurial journey with Raising Superstars was born from an intensely personal place — the moment they became parents and realised they had no idea how to systematically develop their son's potential in his most critical developmental window. Raghav said: "I grew up as an introverted child who struggled to learn new things fast and I shuddered to think that my son might too when he grew older. Bill Gates made me realise that 90% of our brain develops before the age of 6, and since then I have dedicated my life towards inspiring parents to take early action with their babies and toddlers, and provide them opportunities to discover and nurture their innate talents."

The Product / Service

Raising Superstars is an early childhood education platform built around the proprietary Prodigy Framework — a structured, research-backed system designed to help parents systematically unlock their child's cognitive, physical, creative, and emotional potential between the ages of 0 and 6, through daily 5-minute, screen-free activities. The S4 Framework (Strength, Stamina, Stability, Skills) for Athleticism helps enable early crawling, early walking, fine motor skills, strength, stamina, balance, stability, and more. The intelligent-system design enables early speech development, Reading and Math (even for babies), Problem Solving, Foundations of Logical Thinking, Phenomenal Memory Powers, Knowledge Framework, and more.

The Ask

Amount Asked: ₹1 crore Equity Offered: 2% Implied Pre-Money Valuation: ₹50 crore

Pitch Presentation

Raghav and Shraddha brought one of their clients — a parent with her child — to demonstrate their product live in the Tank. The Sharks were surprised to see the results. ReadersFusion The child — Baby Dhveer, who was less than two years old — demonstrated cognitive abilities in front of the Sharks that visibly astonished the panel. The ability to identify flashcards, demonstrate memory, and show developmental progress far beyond typical expectations for a child of that age was the most powerful sales tool any edtech company could deploy. The pitch opened with a Bill Gates quote that anchored the entire presentation: "The first five years have so much to do with how the next 80 turn out." This framing — immediately connecting a child's first years to an entire lifetime of outcomes — was pitch-perfect for an audience of business-minded investors who think in long-term return on investment terms.

Sharks' Reactions & Criticism

Anupam Mittal was the first to exit. Anupam expressed concerns that the customer acquisition cost is not well-defined, and he anticipated the need to raise prices in the future. Namita Thapar declined on philosophical grounds as much as commercial ones. Namita believed that till 3 years, everyone should leave the child as it is to grow and learn by themselves. Vineeta Singh exited citing she was not passionate about entering the early childhood education sector — a category exit rather than a product critique. Ashneer Grover and Aman Gupta were the two believers. Both made competing solo offers before the founders asked them to consider joining forces.

Negotiation & Offers

The negotiation progressed logically once the founders established that they were most interested in having both Aman and Ashneer invest together. Both co-founders took time out of the room. When they came back, Ashneer and Aman had come into a partnership and offered a joint deal. The final agreed on-screen deal was ₹1 crore for 4% equity from Ashneer Grover and Aman Gupta jointly Scribd — meeting Aman's original equity ask and splitting the investment equally between the two Sharks.

Final Verdict

On-Screen Deal: YES - agreed with Ashneer Grover + Aman Gupta