Raasa

Harsha Kumar, founder of Raasa, comes from spice trading family with 3 generations in spice business. Her innovation: create premium spice blends using traditional recipes with modern quality control. Raasa preserves family recipes while making them accessible to modern Indian households.

Raasa manufactures premium spice blends and individual spices sourced directly from farms. Product range includes regional curry powders, masala blends, and pure spices. All products are stone-ground to preserve aroma and flavor. Uses zero fillers or additives. Packaging designed to maintain freshness.

Amount: Rs 40 lakhs | Equity: 8% | Valuation: Rs 5 crore

Harsha presented premium spices market opportunity: Rs 2,000+ crore organized spices market with growing demand for authentic blends. Raasa offers family recipes at scale. Metrics: 35,000+ customers, Rs 1.2 crore annual revenue, 75% repeat purchase, 4.9/5 rating.

Vineeta Singh connected with family business preservation and quality focus. Anupam appreciated supply chain approach. Peyush questioned pricing sustainability in competitive spices market.

Vineeta offered Rs 40 lakhs for 12% equity. Harsha countered Rs 40 lakhs for 8%. Vineeta accepted 8%, valuing heritage brand building.

Deal Secured: YES | Investment: Rs 40 lakhs | Equity: 8% | Shark: Vineeta Singh