Primebook

Sushant Chandra, founder of Primebook, is a hardware engineer with experience in laptop design and manufacturing. After years in corporate roles, he identified that Indians pay premium prices for international laptop brands with limited customization. He created Primebook to design laptops specifically for Indian market needs optimized for local use cases, affordable pricing, and quality after-sales support.

Primebook manufactures laptops designed specifically for Indian users with optimized specs, local language support, and reliable after-sales service. Products include student laptops (for education focus), professional laptops (for work), and gaming variants. Key differentiators: made in India (Bangalore manufacturing), competitive pricing (Rs 15,999-29,999), 2-year onsite warranty, dedicated Indian customer support.

Amount: Rs 5 crore | Equity: 8% | Valuation: Rs 62.5 crore

Sushant presented India's laptop market: 5M+ annual units purchased, but 80% are international brands at premium prices. Primebook offers Indian alternative with local optimization. Metrics: 50,000+ units sold, Rs 50+ crore annual revenue run rate, 30,000+ happy customers, 4.7/5 average rating.

Anupam Mittal recognized the "Make in India" opportunity and consumer electronics market. He appreciated the founder's technical expertise and manufacturing focus. Namita Thapar questioned whether Indian consumers would accept domestic brands over international. Peyush Bansal raised concerns about manufacturing quality consistency and warranty costs.

Anupam offered Rs 5 crore for 10% equity. Sushant countered Rs 5 crore for 8%. Anupam accepted, valuing the founder's manufacturing expertise. Deal included introductions to retail distribution partners and potential B2B corporate buyers.

Deal Secured: YES | Investment: Rs 5 crore | Equity: 8% | Shark: Anupam Mittal