Perfora

Jatan Bawa and Tushar Khurana are Season 2's most institutionally pre-funded oral care founders — having already raised a $1 million seed round (with Sameer, co-founder of boAt, investing ₹2 crores at ₹13 crore post-money valuation in April 2021) before appearing on Shark Tank, and subsequently raising ₹7 crores at ₹39 crore valuation in February 2022. They raised two crores at a post-money valuation of 13 crores in April 2021 by securing funds from Sameer, the co-founder of boAt. Their second investment round in February 2022 raised 7 crores at a 39 crores value.

Perfora is a new oral care brand that offers toothbrushes, toothpaste, flossers, teeth whiteners, and mouthwashes. They are the first to introduce Made Safe certified toothpaste in India, made with natural ingredients. Perfora is India's first Made Safe certified oral care brand producing clean, ingredient-transparent toothpastes, electric toothbrushes, water flossers, mouthwashes, and teeth whitening products that eliminate the harmful chemical ingredients (Sodium Lauryl Sulfate, parabens, artificial colours, alcohol) found in conventional oral care products, backed by the Made Safe certification that is the most rigorous ingredient safety standard available for consumer products in India.

Amount Asked: ₹80 lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹80 crore

Jatan and Tushar opened Season 2 Episode 34 with India's most chemically specific FMCG ingredient challenge — naming Sodium Lauryl Sulfate (SLS) specifically and explaining what it does (creates the foaming effect that consumers associate with effective cleaning) and why it is harmful (strips the protective mucosal lining of the mouth, causing sensitivity, canker sores, and disrupted oral microbiome). This specific, named chemical challenge was Season 2's most technically precise oral care health claim. Piyush noted how good the flavours were, including Lemon, Mint, and Lavender Rose.

Aman Gupta exited citing the boAt co-founder Sameer's existing investment as a conflict of interest investing in a company where his co-founder had already invested would create a commercial relationship complexity that he preferred to avoid Amit Jain exited on domain expertise grounds automotive marketplace experience provides no commercial leverage for a premium oral care D2C brand. Namita Thapar was the most domain-aligned Shark Emcure Pharmaceuticals' extensive healthcare distribution, hospital network, and clinical channel relationships gave Namita Anupam Mittal exited despite appreciating the oral care category's scale his specific concern was the 45% marketing spend as a percentage of revenue Vineeta Singh was the beauty and personal care brand-building expert on the panel SUGAR Cosmetics' D2C consumer brand scaling experience directly applied to Perfora's journey from a niche premium oral care brand to the next Colgate-scale household name. Peyush Bansal joined the coalition his Lenskart experience in building premium consumer product brands through digital-first strategies with physical retail expansion

Perfora Oral Care Company was offered a deal by Shark Namita and Shark Vineeta for ₹80 lakhs in exchange for 4% equity, valuing the company at ₹20 crores. However, the Sharks requested a higher equity stake in excess of the previous valuation, and the founders eventually accepted ₹80 lakhs for 2.5% equity. Start Up Article In the final deal, Perfora secured an investment of ₹80 Lakhs for 2.5% Equity from Namita Thapar, Vineeta Singh, and Peyush Bansal, bringing the company's valuation to ₹32 crore. OneNDF The negotiation moved from the opening offer (₹80L for 4% at ₹20 crore valuation) through the founders' counter to the final deal (₹80L for 2.5% at ₹32 crore valuation). Peyush joined the Namita-Vineeta coalition as the third investor, improving both the capital structure and the strategic network coverage.

Jatan Bawa and Tushar Khurana accepted the three-Shark offer of ₹80 lakhs for 2.5% equity from Namita Thapar, Vineeta Singh, and Peyush Bansal valuing Perfora at ₹32 crore. The deal was confirmed and formally closed after the episode aired.

Perfora continues operating and expanding the website active with an expanded product range including Vitamin C whitening foam, the ergonomically redesigned Truthbrush aluminium handle electric toothbrush, the Model 004 electric toothbrush with three cleaning modes (Clean, Sensitive, White), and comprehensive travel oral care combo packs. Elevate your dental and oral care routine with Perfora's collection of toothbrushes, toothpastes, tooth-whitening pens and more. Shark Tank approved.