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Deal Done

Health, Wellness & MedicalSeason 1Episode 3

Peeschute

Starts From - ₹2,500

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Siddhant Tawarawala is a young entrepreneur from Jalna, Maharashtra — a city known primarily for its steel industries, not its startups. His story is rooted in a deeply personal and universally relatable frustration: the near-impossibility of finding a clean, accessible, and functional public toilet in India. Siddhant used to travel frequently during his college days and consistently experienced the problem of non-availability of clean restrooms. He decided to find a viable solution to this problem after attending a workshop for entrepreneurs during his third year of engineering. In 2017, he launched Peeschute.

The Product / Service

Peeschute makes two complementary products built around the same core technology — a proprietary gel compound that instantly solidifies human urine into an odourless, non-liquid material. Product 1 — Peeschute Bag: A pocket-sized paper bag that turns urine from liquid to solid state. It eliminates the need for water, plumbing maintenance, and building infrastructure. The product is environment-friendly and biodegradable, and is unisex — meaning it can be used by both males and females. Product 2 — Peeschute Baksa: A plug-and-play unisex urinal solution made of recycled plastic panels. A person urinates directly into the Baksa, which acts like a urinal. The solidification technology handles the waste internally, meaning the unit requires no drainage, no plumbing, no sewage connection, and no water supply.

The Ask

Amount Asked: ₹75 lakhs Equity Offered: 4% Implied Pre-Money Valuation: ₹18.75 crore

Pitch Presentation

Siddhant seemed passionate, committed, and driven with the idea that Peeschute would mean cleaner public places and an end to the public toilet problems in India. He opened by framing the problem in visceral, relatable terms: every Indian has experienced the despair of needing a toilet and finding none. He then demonstrated the Peeschute bag live — showing the Sharks how it works, proving the solidification mechanism, and demonstrating the no-smell, no-leak outcome. The product demonstration was simple, clean, and convincing. He presented both product lines — the individual bags and the Peeschute Baksa chamber — explaining how the two products formed a complete ecosystem: the bag for individual emergencies, the Baksa for scalable community infrastructure.

Sharks' Reactions & Criticism

Namita Thapar was the first to exit and the most specific in her reasoning. Namita seemed concerned about the pending patent statuses of the proprietary technologies Aman Gupta raised the most practically important concern. Aman pointed out that operation issues and costs would occur as to who would clean those chambers. Ashneer Grover was characteristically direct and gave the most actionable advice. Ashneer said: "Your focus on chambers is distracting; instead, concentrate on your product." Vineeta Singh and Anupam Mittal made a combined offer before the final deal was struck, seeing the product's D2C potential. Their joint offer was ultimately superseded when Siddhant expressed a clear preference for Aman Gupta.

Negotiation & Offers

Ashneer Grover made the first offer, but the founder was more interested in onboarding Aman for the deal, specifically for marketing and branding expertise. Vineeta and Anupam also made a combined offer. Siddhant's response to the multiple offers was strategically composed. Rather than simply accepting the first offer or playing the Sharks against each other for the lowest equity, he targeted the investor he had come for and shaped his counteroffer accordingly.

Final Verdict

The final agreed valuation = ₹75L ÷ 6% = ₹12.5 crore — a moderate markdown from the original ₹18.75 crore ask