PawsIndia

Priyam Singh (Co-founder & CEO — Operations) is the pitch presenter, strategic lead, and daily operations manager. Her JP Morgan investment banking background gives her the financial modelling and capital markets sophistication to assess PawsIndia's growth trajectory with institutional rigour — an unusual combination with deep pet product passion. On the show, only Priyam was present as Suraj was unwell. Suraj Singh (Co-founder & CXO) brings pharmaceutical industry expertise and business family operational experience. His five years in pharmaceuticals — a highly regulated industry requiring rigorous quality control — directly informs PawsIndia's quality assessment standard for every product on the platform. Both brother and sister are pet lovers and they wanted to do something productive with their time since their family business is already established. That's when they got this idea!

PawsIndia is India's first innovation-focused pet care e-commerce platform — combining a D2C product brand (designing and manufacturing innovative pet toys, healthcare treats, accessories, and food specifically for the Indian market) with an online marketplace (listing and selling products from 50+ curated pet care brands), unified by a commitment to innovation, safety, and accessibility — targeting India's rapidly growing urban pet owner demographic who demand quality products equivalent to international standards at Indian price points.

Amount Asked: ₹50 lakhs Equity Offered: 4% Implied Pre-Money Valuation: ₹12.5 crore

PawsIndia's pitch was the first of Episode 25 — opening an episode that also featured Spandan (portable ECG) and Alpino (peanut butter) with the energy of someone who had been building for six years and was ready to accelerate: a JP Morgan investment banker in the pet care industry, presenting India's first self-play dog toy and a marketplace that had quietly become one of India's most respected pet product destinations. Priyam is described as one of the best entrepreneurs seen on Shark Tank India Season 1 — confident, well-prepared, financially sophisticated, and deeply passionate about the pet care category.

Namita Thapar was Priyam's stated favourite Shark going into the pitch — but exited on personal unfamiliarity grounds. Namita goes out, citing she doesn't know much about the industry and is not very excited about the market. Vineeta Singh was interested but exited when Priyam's healthcare focus was clarified. Vineeta wanted to offer but decided not to move forward after Priyam commented that they want to focus on the healthcare side of the business. Peyush Bansal exited on strategic focus grounds. Peyush said they need to focus on their own products, but he goes out of this deal. Ghazal Alagh had the most commercially principled reason for exiting. Ghazal has already invested in a similar brand, so she goes out, citing a conflict of interest. Anupam Mittal was the most personally engaged Shark from the first moment. Anupam is the only Shark who is a pet lover, so he was attracted to this from the beginning.

Anupam wanted to offer but put two conditions: (1) he would like to meet the other co-founder before closing the deal; (2) they need to work on strategy and focus on one plan execution. Anupam makes an offer of ₹50 lakh for 15% — non-negotiable. Priyam asks if Anupam would be willing to fund any purchase orders, to which he responds he would at a standard 12% interest. In the end, Anupam Mittal closed the deal for ₹50 lakhs for 15% equity, but one condition he attached is that they will first develop a proper strategy on what direction they will take.

Deal Secured: YES — CONFIRMED AND FORMALLY CLOSED Investment Amount:- ₹50 lakhs equity + ₹50 lakhs debt Equity Given:- 10%