
Sharks Invested
Product Details
Entrepreneur Background
Manoj Shinde boasts a twenty-year history of strategic leadership, demonstrating proficiency across retail, computer vision, and international market engagement, consistently propelling business growth. Manoj Shinde is Season 3's most internationally experienced AI founder a 20-year veteran who spent 12 years at Adidas in the USA as a Global Business Transformation executive, then led E-commerce at Reliance India, before founding ORBO AI to bring computer vision and deep learning to the beauty and personal care industry. His co-founders Danish Jamil and Abhit Sinha, both Delhi Technological University AI graduates, provide the deep technical capability that Manoj's business leadership directs.
The Product / Service
Orbo is building AI-powered tools for beauty brands that increase loyalty, stickiness, and conversions. Orbo's Beauty AI automation stack quickly adds a visual experience and personalization layer to any Brand, E-commerce, or Retailer. ORBO AI is the world's most comprehensively integrated Beauty AI platform, offering beauty brands, D2C companies, e-commerce platforms, and physical retailers a complete AI-powered customer engagement suite: virtual makeup try-on (AR overlay of cosmetic products on a customer's live face), deep skin analysis (AI assessment of skin condition, tone, and concerns), hairstyle and hair colour simulation, foundation shade finder, and BeautyGPT (a generative AI model that creates personalised beauty looks from text prompts).
The Ask
Amount Asked: ₹1 crore Equity Offered: 0.75% Implied Pre-Money Valuation: ₹133 crore
Pitch Presentation
Manoj, Danish, and Abhit walked into Season 3 Episode 20 with the most technically sophisticated AI demonstration of the season. The founders opened by inviting Vineeta Singh onto the stage to experience BeautyGPT in person. Vineeta tried the virtual makeup try-on and was visibly impressed by the technology's realism and accuracy. The pitch then revealed ORBO's 9-layer AI software stack, the 5 commercial modules (virtual makeup, skin analysis, hairstyle, hair colour, foundation shade finder), and the BeautyGPT generative AI model. The technology was undeniably impressive. However, the pitch's most commercially challenging moment came when the financial reality emerged: ₹18 lakhs monthly revenue against ₹48 lakhs monthly burn, despite having raised ₹17 crore (₹11 crore plus ₹6 crore) in previous funding rounds.
Sharks' Reactions & Criticism
Anupam Mittal exited first, citing that ORBO lacked both front-end infrastructure and back-end sales channels. Aman Gupta exited citing three specific concerns: excessive use of AI buzzwords, only ₹18 lakhs monthly sales despite raising ₹26 crore, and fundamental business model issues. Peyush Bansal made the most dramatic offer of Season 3: full acquisition of ORBO AI for ₹15 crore. Vineeta Singh had previously met Manoj to evaluate ORBO's technology for SUGAR Cosmetics integration. Azhar Iqubal (guest Shark) asked detailed technical questions about the AI models and their underlying architecture but did not make an offer.
Negotiation & Offers
Season 3's most dramatically escalating negotiation unfolded across multiple rounds. Peyush offered full acquisition at ₹15 crore. Founders countered: ₹35 crore for 51% equity. Peyush withdrew. Vineeta then offered ₹1 crore for 1% equity (₹100 crore valuation) with one condition: ORBO must receive a term sheet for ₹12.5 crore investment within the next 3 months. The founders accepted Vineeta's conditional offer, choosing to retain company ownership with a strategic beauty industry partner rather than selling the company to Peyush outright.
Final Verdict
Manoj Shinde, Danish Jamil, and Abhit Sinha accepted Vineeta Singh's offer of ₹1 crore for 1% equity at ₹100 crore valuation, conditional on securing a ₹12.5 crore term sheet within 3 months. The founders rejected Peyush's ₹15 crore full acquisition offer, choosing to maintain independence and ownership with Vineeta's strategic beauty industry partnership rather than selling their 5-year AI platform for a price they considered undervalued.
Beyond Shark Tank
Orbo.ai took the Flight on Shark Tank India 3: Yes, we did secure a great deal of 1 Crore for 1% of equity from shark Vineeta Singh valuing us 100 crore in the most enthralling episode ever with lot of drama, suspense and excitement embedded in it. ORBO AI's post-Shark Tank trajectory has been strategically significant. The company divested its BFSI platform SuperScan to listed fintech company Niyogin Fintech, allowing ORBO to focus exclusively on the beauty and personal care AI market. India's D2C BPC market is projected to reach $28 billion by 2030 from $5 billion in 2023, giving ORBO a massive and rapidly growing addressable market. Our research into the company revealed that while Orbo AI did secure a deal on Shark Tank India, whether their deal has gone through yet is still not fully clear.
