Nuskha Kitchen

Alpana Tiwari (Co-founder) is the product creator, recipe developer, and soul of Nuskha — a woman who grew up alongside a government vaidya father, absorbed Ayurvedic knowledge as a living practice rather than academic study, and spent decades applying these formulations to support women in her family and community through pregnancy and postpartum recovery. Her father was a Government Vaidya; she was raised in an environment where Ayurvedic remedies were not alternative medicine but primary medicine. Viral Tiwari (Co-founder) is the business builder — a mechanical engineer who left his IT job in Bengaluru to recognise, validate, and commercialise what his mother had been doing informally for years. "I saw an opportunity in this and asked him to study the market for the products I was making," says Alpana.

Nuskha Kitchen (now Nuskha Care) is India's first structured Ayurvedic postpartum nutrition programme — offering new mothers a personalised, 50-day post-delivery recovery package comprising 20+ traditional Ayurvedic food products (laddoos, panjiri, herb powders, herbal teas, postnatal packages) formulated from ancestral vaidya recipes, customised to each customer's weight, age, body type, and specific health conditions, delivered to their home, and supported by 24/7 online helpline support — addressing the systematic neglect of postpartum maternal recovery in modern Indian society.

Amount Asked: ₹20 lakhs Equity Offered: 10% Implied Pre-Money Valuation: ₹2 crore

Nuskha Kitchen's pitch was the third and final of Episode 24 — closing the episode after The Sass Bar's dessert soap reveal and KG Agrotech's emotionally charged farmer story. A mother and her son walked in with the most personally intimate founding story of the episode: Alpana's lifetime of Ayurvedic knowledge, Viral's career sacrifice, and the recognition that every new mother in India deserved the kind of postpartum care that only grandmothers had historically provided. Nuskha provides a 50-day complete post-partum course. Nuskha helps the mothers of newborn babies in recovery. Nuskha has 20 ingredients on which it works. Nuskha also includes the traditional Indian diet. Nuskha includes laddoos, ajwain, massage oils, potion mixes with herbs and shrubs. Nuskha performs a customised diet as per weight, body type, and conditions. Nuskha gives 24×7 helpline support to all individuals on its website.

Namita Thapar was interested enough to engage seriously but ultimately did not make an offer — her Emcure Pharmaceuticals background gave her more clinical scepticism about unvalidated Ayurvedic efficacy claims than the other Sharks. Anupam Mittal exited primarily on market comprehension grounds. Anupam thought the baby food market was very competitive and didn't understand how big the postpartum market was. Vineeta Singh was the most engaged and practically helpful Shark — and the one who provided post-show guidance that shaped the rebrand. Ghazal Alagh — as Mamaearth's co-founder, the Shark most deeply familiar with maternal and baby wellness — exited specifically on defensibility grounds. Ghazal goes out due to lack of defensibility issues. Peyush Bansal had just invested in KG Agrotech in the same episode. He exited Nuskha on investability grounds. Peyush goes out as the business was not investable at that stage.

No Shark made an offer. All five exited without entering negotiation.

On-Screen Deal: NO DEAL — No offers made; all five Sharks exited