Nestroots

Before Nestroots, Chhavi worked in the industry for 10 years. She worked with Arvind Brands for the first 5 years in sales and operations. Post that, she worked in training and development for 5 years. Chhavi got married in 2015. She decided to buy furniture and other necessary household items for her house decoration. She didn't want old-style products; instead, she wanted modern and affordable options. She had to check tens of shops and scroll through hundreds of websites. But she couldn't find an Indian brand that had products to her liking and needs. That's how she came up with the idea of Nestroots and founded the company in 2016.

Nestroots is an award-winning D2C home decor, furniture, and furnishings brand, selling products that blend Indian manufacturing with global design aesthetics offering contemporary ottomans, pouffes, side tables, kitchen and dining sets, serveware, barware, and furnishings at accessible prices. The brand's core proposition is that Indian consumers should not have to choose between affordable and aesthetically pleasing. Nestroots is a dream house of design, aesthetics, and elegance. Our goal is to create work that is honest and solutions that are captivating and fulfilling. We work with the belief that the journey should be just as exciting as the end result.

Amount Asked: ₹50 lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹50 crore

Chavvi Singh the founder of Nestroots surely impressed all the sharks with her Entrepreneurial skills. She described her brand as Indian in origin and Global in spirit. Chhavi opened her pitch with her personal founding story the frustrated home buyer of 2015 who could not find an Indian brand with modern, affordable, aesthetically pleasing furniture. This origin story resonated immediately with the Sharks because home furnishing is a universal consumer experience that every one of them had personally navigated. The product display physical samples of Nestroots' ottomans, side tables, kitchen and dining pieces, and barware gave the Sharks direct product quality evaluation. After checking out the products, Vineeta Singh totally agreed with the founder's claim, that the products are of good quality and affordable too. Peyush Bansal and Namita Thapar too loved the products.

Vineeta Singh exited because she had already invested in a similar home decor business in her portfolio. Peyush Bansal was interested and considering an offer of ₹50 lakhs for 5% equity, but deferred to Namita after she made her offer, believing Namita's offer was more appropriate given the valuation dynamics and his own assessment of where the company was best served. Aman Gupta exited on similar grounds to Peyush recognising Namita as the most strategically aligned investor for Nestroots' B2C home decor growth ambitions. Anupam Mittal exited citing his preference to invest at earlier stages than Nestroots' current revenue and maturity warranted for his typical investment thesis. Namita Thapar made the sole offer ₹50 lakhs for 2% equity at ₹25 crore valuation. Her rationale: Nestroots' clear business model, strong margins, founder clarity, and the home decor category's growth potential in India's urbanising middle class made it a straightforward investment decision.

Namita offered ₹50 lakhs for 2% equity at ₹25 crore valuation. Chhavi accepted immediately without countering. This was one of Season 2's cleanest deal closures no back and forth, no competing offers to manage, no equity negotiation. Chhavi recognised that Namita's offer at half the founder's stated valuation (₹25 crore vs. ₹50 crore ask) still came with Namita's Emcure distribution networks, healthcare system relationships, and consumer brand portfolio experience — making the deal worth accepting at the lower valuation without negotiation.

Chhavi Singh accepted Namita Thapar's solo offer of ₹50 lakhs for 2% equity without negotiation, valuing Nestroots at ₹25 crore. This was Season 2 Episode 9's fastest and cleanest deal closure a founder who knew her business so thoroughly that the first offer from the most aligned investor was immediately acceptable. The deal was confirmed and formally closed after the episode aired.