Neon Attack

Kartik Kedia (27) and Hardik Kedia (25) are Season 3's most complementarily creative brother founders. Kartik, the artistic soul, pours his heart into designing unique fonts and shapes, ensuring each neon sign is a visual masterpiece. Hardik, the tech-savvy one, obsesses over perfecting the glow, experimenting with different materials and techniques to create the brightest, most vibrant colours possible. Together, they describe themselves as "yin and yang but neon-tastic." "Forget about those boring and monotonous business stories. Neon Attack literally crushed the stage on Shark Tank India Season 3," the founders shared post-episode, capturing the confidence and energy that defined their pitch.

Neon Attack produces India's most technologically advanced premium LED neon signs, offering three industry-first innovations that no competitor in the Indian market provides: waterproof certification (IP-67 rated, surviving complete submersion, used for the prestigious Ayodhya Ram Mandir project), breakproof construction (signs bend without breaking, eliminating the fragility that makes traditional neon gas signs impractical for many locations), and FloRo smartphone-controlled colour-changing technology (200 plus flow modes controllable via a mobile app, allowing users to change their sign's colour and pattern to match any mood, season, or occasion). The FloRo line represents Neon Attack's most commercially innovative product evolution: instead of buying a fixed-colour neon sign (which becomes visually monotonous after months), FloRo owners can change their sign's appearance daily through the smartphone app, effectively owning 200 different signs in one.

Amount Asked: ₹75 lakhs Equity Offered: 3% Implied Pre-Money Valuation: ₹25 crore

Kartik and Hardik walked into Season 3 Episode 50 with the most visually dazzling pitch of the bonus episodes. The Shark Tank stage was illuminated with Neon Attack's glowing signs, creating an Instagram-worthy ambience that immediately communicated the product's aesthetic impact. The brothers demonstrated the FloRo colour-changing technology live, showing the Sharks how a single sign could shift through 200 plus colour modes controlled from a phone. The breakproof demonstration was the pitch's most dramatically physical moment: bending a neon sign that would shatter if made from traditional glass tubing, proving that Neon Attack's LED construction was genuinely indestructible for practical use. The financial story impressed: 12,000 plus customers, ₹10,000 average order value, bootstrapped from zero, and the prestigious Ayodhya project waterproof sign contract. The ₹8,000 crore Indian neon sign market provided massive TAM context.

Aman Gupta was impressed with the overall pitch, the founders' energy, and the product's scalable future. He initially offered ₹75 lakhs for 6% equity (₹12.5 crore valuation), then joined Namita's revised offer at ₹50 lakhs for 2% equity plus ₹25 lakhs debt at 2% royalty until ₹50 lakhs recouped (₹25 crore valuation). Namita Thapar developed a strong rapport with the brothers and believed in the business model's current trend positioning. She specifically identified the underutilised B2B opportunity (corporate branding, restaurant signage, event lighting) as the growth driver. Anupam Mittal cautioned about market volatility and the need for flexibility in response to rapidly changing consumer preferences. Anupam Mittal cautioned about market volatility and the need for flexibility in response to rapidly changing consumer preferences. Vineeta Singh was interested but did not make a final competing offer against the Aman-Namita coalition. Peyush Bansal (or fifth Shark present) did not invest, citing competition concerns in the neon sign market.

Season 3 Episode 50's most tenaciously negotiated deal. The founders asked ₹75 lakhs for 3% equity (₹25 crore valuation). Aman offered ₹75L for 6% (₹12.5 crore). Namita offered ₹25L for 1% plus ₹50L debt at 5% royalty until ₹1.5 crore. Anupam countered ₹30L for 2% plus 2% royalty until ₹1.3 crore. The founders rejected Anupam's counter and stuck to their valuation. Aman and Namita combined and revised to ₹50 lakhs for 2% equity plus ₹25 lakhs debt at 2% royalty until ₹50 lakhs recouped (₹25 crore valuation). The founders counter-proposed this exact structure, and the Sharks accepted. The founders preserved their ₹25 crore valuation against multiple lower offers through confident, disciplined negotiation.

Kartik and Hardik Kedia accepted the two-Shark deal from Aman Gupta and Namita Thapar at ₹50 lakhs for 2% equity plus ₹25 lakhs debt at 2% royalty until ₹50 lakhs is recouped, valuing Neon Attack at ₹25 crore. The deal brought boAt's consumer product marketing and D2C scaling expertise (Aman) and Emcure's institutional B2B network and corporate branding partnerships (Namita) into India's most innovative premium neon sign brand.

"This win is a validation of our hard work and dedication. We are incredibly grateful for the opportunity to showcase our business on Shark Tank India Season 3. The experience was exhilarating, and securing a deal is like a dream come true." — Hardik Kedia Our research on Neon Attack revealed that while they did get the deal on Shark Tank India, whether that deal was finalised and closed is still not clear. Early signs suggest it may not have gone through yet. Regardless of deal closure status, Neon Attack continues thriving explosively. The website (neonattack.com) prominently displays "Trusted and Funded by Aman and Namita on Shark Tank India" and runs active promotional campaigns (Monsoon Mania: flat 20% off sitewide plus free neon sign on orders above ₹6,000). The brand has expanded its celebrity client roster and continues creating custom signs for influencers, brands, and events.