Modern Myth

Oshina Hans (Co-founder, CEO & Creative Head) is the designer, creative director, and driving vision of Modern Myth. Oshina Hans is a Bachelor in Design graduate from NIFT and had 3 years of experience as a Textile Designer in companies like BIBA Apparel and Noorjehan Exports. Saurabh Tokas (Co-founder) is the business operations lead — managing the commercial, financial, and distribution dimensions of the partnership. Saurabh Tokas and Oshina Hans are both 28 years old and based in Delhi. They have been dating for 15 years. The founders share the company 50-50.

Modern Myth is India's first handcrafted vegan bag brand — designing, producing, and selling 140+ unique, edgy, fashion-forward bags (handbags, slings, clutches, totes, laptop bags, pouches) made exclusively from vegan leather by a team of Indian artisans, available D2C on their own website and across India's major fashion e-commerce platforms (Nykaa, Amazon, Flipkart, Myntra, Ajio), targeting fashion-conscious urban Indian consumers who want statement accessories that are animal-cruelty-free, handcrafted, and genuinely distinctive.

Amount Asked: ₹75 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹15 crore

Modern Myth's pitch was the fourth and final of Episode 23 — closing the episode after three pitches that had each in their own way been about cultural identity (Namhya's Ayurvedic heritage, Urban Monkey's streetwear culture, Guardian Gears' motorcycle community). Modern Myth arrived with something visually immediate: a display of bags so distinctive in design — gun-shaped pouches, tropical prints, geometric clutches — that the Sharks' eye was drawn before the pitch had even started. Oshina Hans and Saurabh Tokas from Delhi are the founders of Modern Myth. They are friends from school and are dating currently. They started their brand in 2019 and it was Oshina's idea to do something with bags and create Modern Myth. They started their business with 4 artists and 30 catalogs. They also provide custom designs. The founder is an animal lover who does not support leather products made from animal skin. All their products are 100% vegan and they do handcraft design in their product by India

Ashneer Grover delivered the pitch's most commercially crushing — and most post-show famous — critique. Ashneer said that he can easily get the same bags in Delhi's famous markets like Rajouri Garden, Sarojini Nagar or Janpath. Peyush Bansal exited on competitive intensity grounds. Entrepreneurs explained that they wanted to go into the fast-fashion market but Peyush warned them that it is too competitive. He was out because he thought that there is still a lot of work required. Aman Gupta exited on brand-building focus grounds. Aman Gupta was out because he thought the founders needed to spend more time on building the brand itself, rather than producing new designs every single day. Anupam Mittal was the most constructively critical. Anupam advised them to talk about vegan leather more often because this was an actual USP they could sell in front of investors. Vineeta Singh gave the most category-expert feedback. Vineeta advised them that they need to focus more on quality.

No Shark made an offer. All five exited without entering negotiation.

On-Screen Deal: NO DEAL — No offers made; all five Sharks exited