Magic of Memories

Preety Maggo was doing a 9 to 5 job as an optometrist before and after marriage. However, after giving birth to an adorable baby girl, she decided to quit her job and started taking care of her daughter. Soon, she started losing her identity and realised that she had to do something to find herself again. It was when she started researching about the potential businesses she could do and it was when she came across the idea of DNA and breast milk jewellery. After doing a lot of research online, Preety Maggo came across a German brand who was making breast milk jewellery, it was when she decided to do something like that in India. It was in July 2019 when Preety started the company and generated sales from social media platforms like Facebook and Instagram.

Magic of Memories is a jewelry company that specializes in creating unique jewelry pieces from human DNA, including breast milk, umbilical cords, and blood. The founder has come up with a unique formula for dehydrating breast milk and then converting it to the resin model. Magic of Memories is India's first and only keepsake DNA jewellery brand, preserving biological materials from life's most significant moments, including a new mother's breast milk, a newborn's first hair or umbilical cord, a loved one's blood or hair, or a pet's DNA, in permanent wearable jewellery pieces such as rings, pendants, and bracelets.

Amount Asked: ₹25 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹5 crore

Preety walked into Season 2 Episode 8 as its final and most unconventional pitch. She presented her products physically rings, pendants, and bracelets containing preserved breast milk, hair, and other biological materials and explained the preservation process. The visual communication of the product was challenging precisely because the materials inside the jewellery are not visible in the conventional sense; the jewellery looks beautiful on the outside while containing something deeply personal inside. She explained the founding story with complete honesty that she lost her sense of self after becoming a mother, that the search for identity led her to discover a German brand making breast milk jewellery, and that she decided India deserved the same category of emotional keepsake product.

Vineeta Singh was the most personally empathetic Shark, as a mother herself who could understand the emotional value of preserving breast milk from a breastfeeding journey. Namita Thapar questioned the addressable market size in India, where cultural stigma around biological materials and the concept of jewellery containing body substances would create significant consumer adoption barriers in markets beyond urban, educated, open-minded women. Aman Gupta was among the Sharks who reacted with discomfort to the biological material concept. Anupam Mittal questioned the scalability of a fully custom, made-to-order business model where growth required adding artisans and time rather than scaling production through any efficiency mechanism. Peyush Bansal was pragmatic in his exit suggesting Preety focus on a single product category rather than spanning multiple biological material categories.

No Shark made a formal offer. All five exited without entering negotiation. The combination of cultural stigma concerns, scalability doubts for a custom made-to-order model, and the limited addressable market of Indian consumers who were both emotionally open to the concept and willing to pay for it prevented any Shark from reaching an offer stage.

Preety Maggo left Shark Tank India Season 2 Episode 8 without any investment. One Shark reacted with audible disgust, others cited scalability and market size concerns, and Peyush suggested narrowing the product focus. Preety left the Tank without apology, without self-pity, and with the same conviction in her product that she had brought in. The national broadcast would prove far more commercially valuable than the ₹25 lakh she had asked for.