Let's Try (Earth Krust Private Limited)

Nitin Vinod Kalra (Founder & CEO) is the commercial and strategic heart of the business. Nitin Kalra is a former executive at ITC and PepsiCo, with over 15 years of experience at giants like ITC, PepsiCo, and Raymond. Chitra Gupta (wife, Co-founder) brings design and packaging expertise. Chitra Gupta is Nitin's wife who designs the product's packaging. She was a UX designer before. Neelam Kalra (mother, Co-founder) manages factory operations. Neelam Kalra is Nitin's mother who manages the factory operations. She has been in business for 15 years in Sadar Bazaar. Geetanjali Kalra (sister, Co-founder) is the product development genius. Geetanjali is the main person behind this because she gave this idea. She creates the final snacks formulas and their mixtures.

Let's Try is a premium clean-label healthy snack brand — making traditional Indian namkeens, bhujias, makhanas, wafers, and cookies using 100% groundnut oil (not palm oil), natural ingredients, and zero preservatives, artificial flavours, colours, trans fats, or cholesterol — delivering the taste and format of familiar Indian snack traditions with the ingredient transparency that health-conscious modern consumers demand. The clean-label mission: "At Let's Try, we believe healthy snacking can be fun too. We follow traditional methods to make all our snacks, just like your grandma used to. We use 100% groundnut oil and water. No preservatives, No artificial flavours, or colours, no trans fats or cholesterol."

Amount Asked: ₹45 lakhs Equity Offered: 2% Implied Pre-Money Valuation: ₹22.50 crore

The founding story was warmly personal: a father with 15 years inside India's snack giants, troubled by what those giants put in their products, retreating to his kitchen with his wife, mother, and sister to build something different. The family-built origin — each co-founder's role matching their personal expertise — communicated authenticity, commitment, and skin-in-the-game that no corporate founding team can replicate. The product sampling was the pitch's most decisive moment. The founders used 30–40% of base ingredients in each of their products.Tasting a bhujia that is 40% flax seeds — and finding it genuinely delicious — communicates in three seconds what no ingredient list can. The 32x revenue growth in 7 months without marketing investment was the pitch's most commercially striking disclosure. When Nitin shared that they went from ₹50,000 to ₹16 lakhs per month on word-of-mouth alone, the Sharks understood they were looking at genuine product-market fit.

Peyush Bansal, Ashneer Grover, and Namita Thapar all exited early — citing either category mismatch (Peyush, Namita) or concerns about the valuation at the product's early revenue stage (Ashneer). Anupam Mittal was the most enthusiastic early mover. Anupam offered ₹25 lakhs for 10% equity and ₹20 lakhs as debt. Aman Gupta joined Anupam's coalition after the debt negotiation resolved. Aman Gupta said: "Brand Let's Try has delivered great results within its first year of operations with consistent growth and sustainable results.

Anupam offered ₹25 lakhs for 10% equity and ₹20 lakhs as debt. Then Aman stepped into the deal too. However, Nitin refused to take on more debt since he had already taken on many debts for this company. Anupam then proposed ₹45 lakhs for 15% equity. The closing deal: ₹45 lakhs for 12% equity.

The closing deal: ₹45 lakhs for 12% equity.