Kryzen Biotech

Sudhir Devkar and Priya Devkar are Season 3's most romantically originated agritech founders. The husband-wife duo met on Shaadi.com (founded by Shark Anupam Mittal), adding a delightful meta-dimension to their Shark Tank appearance. When Anupam learned this detail during the pitch, his expression became one of Season 3 Episode 30's most warmly personal Shark moments. Sudhir's career path from Nokia Interactive Designer to The Hindu Print Media Designer to vertical farming entrepreneur is one of Season 3's most dramatically pivoted professional trajectories. In 2017, he and Priya began building a community around urban farming, educating people about hydroponics and soilless agriculture. The community evolved into a full-stack agritech company offering end-to-end hydroponic farm development.

Kryzen Biotech is India's most comprehensive turnkey commercial hydroponic farm development company, offering end-to-end services from site inspection and project reports through farm construction, software automation, agronomy support, and buyer connection. The company enables urban and peri-urban farmers to achieve 7x more yield than traditional farming methods using 90% less water and 80 to 95% less area through controlled environment agriculture. Three proprietary technology platforms power the ecosystem: Price Watcher (AI-powered tool analysing historical commodity prices and climate data to predict optimal crop selection), HydroBuild (remote farm automation system managing nutrient delivery, pH levels, humidity, temperature, and lighting), and Buyers Connect (marketplace connecting hydroponic farmers with premium buyers across multiple cities who pay 30 to 40% premiums for hydroponically grown produce)

Amount Asked: ₹75 lakhs Equity Offered: 3% Implied Pre-Money Valuation: ₹25 crore

Sudhir and Priya opened Season 3 Episode 30 as the episode's most technology-forward agricultural pitch. They presented Kryzen not as a farming company but as a technology company that happened to operate in agriculture, showcasing HydroBuild's remote automation dashboard, Price Watcher's AI crop prediction, and Buyers Connect's marketplace on screen. The live produce tasting was the pitch's most immediately persuasive moment: Namita Thapar tasted a hydroponically grown tomato and loved it, providing the sensory validation that no technology demonstration can replace. When a Shark bites into your product and genuinely enjoys it, the product quality has been confirmed at the most authentic possible level.

Namita Thapar loved the hydroponically grown tomato taste but exited due to lack of expertise in the agritech domain. Aman Gupta appreciated the technology but did not make an offer. The agritech category sat outside his consumer electronics and D2C brand expertise. Vineeta Singh did not invest. The agriculture technology domain provided no strategic overlap with SUGAR Cosmetics' beauty brand expertise. Anupam Mittal was personally thrilled that the founders met on Shaadi.com. He offered a joint venture to develop a hydroponic farm together rather than a traditional equity investment, and told the founders to set up a farm for him. Peyush Bansal liked both the founders and the business as a whole. He saw an opportunity to create a new category and offered ₹75 lakhs for 15% equity plus 2% royalty until ₹1.5 crore recouped (₹5 crore valuation).

The founders asked ₹75 lakhs for 3% equity (₹25 crore valuation). Three Sharks gave three unique commitments: Peyush offered ₹75 lakhs for 15% equity plus 2% royalty until ₹1.5 crore recouped (₹5 crore valuation). Anupam offered a joint venture (not equity) to develop a farm. Namita offered a discussion meeting. The founders accepted Peyush's equity offer, recognising that Lenskart's consumer product scaling expertise (supply chain management, quality standardisation across distributed units, technology-enabled operations) was directly applicable to scaling a farm development company across India.

Sudhir and Priya Devkar accepted Peyush Bansal's offer of ₹75 lakhs for 15% equity plus 2% royalty until ₹1.5 crore is recouped, valuing Kryzen Biotech at ₹5 crore. The valuation dropped 80% from the founders' ₹25 crore ask to Peyush's ₹5 crore offer, but the founders accepted because Peyush's Lenskart scaling methodology (standardising operations across hundreds of distributed locations, technology-enabled quality control, supply chain efficiency) mapped precisely onto Kryzen's challenge of standardising farm setups across India. The deal was confirmed and closed after the show.

Our research on KRYZEN revealed that their deal with Peyush Bansal was finalized and closed after the show. Their episode aired on March 1, 2024, and they have added some more farms under their roster since then. Kryzen Biotech has expanded dramatically post-Shark Tank. The company now has a 112-member team, in-house manufacturing capabilities, own R&D mega farms spread across 10 acres, 100 plus farms developed (up from 40 at pitch), 50,000 plus users on Hydroponic Masterclass (up from pre-pitch numbers), 2,000 plus practical trainings conducted, warehouses in Pune-PCMC, Nashik, and Aurangabad, and an Experience Centre in Satara on the Pune-Bangalore Highway. The company proudly states it is debt-free and fully profitable, validating the business model's commercial sustainability beyond the Shark Tank investment. The subsidy eligibility (NHM and NHB government subsidies for hydroponic farm construction) gives Kryzen's customers additional financial incentive to invest in hydroponic setups, with Kryzen assisting in documentation and DPR preparation.