Keto India

Sahil Pruthi is Season 1's most personally mission-charged health-tech founder — a computer science engineer and product manager whose mother underwent brain surgery in September 2017, who left his job for nine months to care for her, spent those months researching nutrition and clinical trials instead of grieving passively, put her on a personalised nutritional protocol that restored her health, turned that protocol into an Instagram page, and then systematically scaled the page into India's largest keto consulting company. Sahil was inspired to launch Keto India after his mother underwent a major brain surgery around four years ago. He and his sister had to leave their jobs to care for her for about nine months. But the incident pushed him to use these months to gain a better understanding of nutrition and health. Sahil put his mother on his Keto Diet which completely resulted positively for her and she is completely healthy today.

Keto India (now Livofy) is an AI-powered personalised chronic disease management and nutrition consultation platform — using a sophisticated AI protocol to build individual health profiles from user-inputted data (body parameters, health history, dietary preferences, lifestyle factors) and generate customised diet plans, supplementation protocols, and ongoing coaching support aimed at reversing or managing chronic lifestyle diseases including Type 2 Diabetes, PCOS, hypothyroidism, obesity, and hypertension.

Amount Asked: ₹1.5 crore (noted by some sources as ₹1.5 crore for 1.25%; the Sharks' offer was ₹1.6 crore for 16%)

Keto India's pitch was the third of Episode 19 — arriving after Ethik's no-deal and WeSTOCK's Four-Shark deal with something deeply personal: Sahil walked in with his mother beside him, the living proof of his product's most important result. "I wanted to understand why this surgery was needed in the first place. And could we do something to make sure it doesn't get to that point? It's been four years. My mother is healthy, and here today." The mother's presence in the studio — silent but visible, the origin story made tangible — was Season 1's most emotionally complete opening. Every parent in India who watched the episode understood what Sahil had done: he had refused to be helpless in his mother's worst medical crisis and had turned that refusal into a company. The pitch then built the commercial case systematically: 3,100 paying clients, 45,000 monthly active users, operations in 25 countries, 16 states in India, a bootstrapped-and-profitable business model, and an AI protocol.

Anupam Mittal exited on valuation grounds — for the third consecutive pitch in Episode 19. Peyush Bansal, Ashneer Grover, Namita Thapar, and Aman Gupta all made an offer despite their various individual concerns. Four Sharks — Ashneer Grover, Peyush Bansal, Namita Thapar, and Aman Gupta — made the offer to "genuine, smart founders," as one of the investors put it.

The other Sharks — Peyush, Ashneer, Namita, and Aman — counter-offered with an ask of 16% equity in exchange for ₹1.6 crores, which was finally rejected by Sahil and he had to go without any deals from the Shark Tank platform. He wanted to give a counter but Sharks said that it was non-negotiable, either they take it or leave it. Sahil left the deal and the pitch got closed.

On-Screen Deal: NO DEAL — Sahil declined Four-Shark offer on valuation grounds