iMumz

Ravi Teja Akondi is Season 2's most maternal-health-mission-driven tech founder a Bengaluru entrepreneur who identified that India's maternal healthcare gap was not primarily clinical (doctors and hospitals exist) but behavioural and informational: pregnant women in India had no accessible, personalised, 24/7 guidance system combining the ancient wisdom of garbhsanskar (prenatal education) with modern yoga, nutrition, and medical expertise. After the show aired, the founder mentioned that even though they didn't finalize a deal with the investors, the response from the audience was very positive and it made him quite popular. Ravi specifically mentioned that he was interested in working with two of the Sharks: Peyush and Namita. He liked Peyush because of his vision for business and Namita for her strong distribution network.

iMumz is India's most comprehensive 24/7 pregnancy guidance and tracking app combining ancient Indian wisdom (garbhsanskar prenatal education traditions) with modern medical guidance, yoga, and nutrition coaching through a mobile application that supports pregnant women from conception through the first two years of their child's life. iMumz is a startup with scientific orientation hoping to change the scene of pregnancy and parenthood with its mobile application. Expert-led seminars, webinars, tailored care, and extra support to help moms all through their prenatal and postpartum journey are just a few of the things this creative app provides.

Amount Asked: ₹70 lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹70 crore

Ravi, Mayur, and Dr. Jaideep walked into Season 2 Episode 33 as India's most holistically-minded pregnancy app founders opening with the specific gap in India's maternal healthcare: 26 million pregnancies per year in India, with most women having access to obstetricians but no access to continuous, personalised, culturally appropriate guidance for the 9 months between clinic visits. The dual philosophy of iMumz combining ancient garbhsanskar wisdom with modern medical science — was the pitch's most culturally resonant positioning. Indian parents are deeply familiar with garbhsanskar traditions (reading, listening to music, positive communication to the foetus) and equally interested in evidence-based modern prenatal care; iMumz bridged both simultaneously.

Namita Thapar exited on valuation grounds ₹70 crore implied valuation for a ₹2 crore total revenue company with 30,000 paying subscribers was too rich relative to the current commercial metrics, despite her appreciation of the maternal health mission. Aman goes out as well because he thinks that the company need to increase its usability. Vineeta Singh exited on market size concerns premium pricing restricted the total addressable market to affluent urban pregnant women, making the business commercially niche rather than mass market. Anupam Mittal exited with the most constructive advice noting that India's maternal health gap was most acute in rural markets, but iMumz's premium pricing and smartphone-based delivery model was fundamentally urban. Amit Jain exited on domain expertise grounds. Peyush Bansal offered the most strategically personal investment rationale. Peyush thinks that his money would not make much difference because they already have the money.

Peyush offers ₹10 Lakhs for 1% and rest as debt for 10% interest. Founders take a moment to think and comes back to accept the deal and they shake hands on that offer. The founders accepted Peyush's offer without counter recognising that the deal structure (₹70 lakhs total capital with minimal equity dilution at 1%) delivered the same total capital they had asked for at significantly better equity terms than the founders' original 1% equity ask implied.

Ravi Teja Akondi, Mayur Dhurpate, and Dr. Jaideep Malhotra accepted Peyush Bansal's offer of ₹10 lakhs for 1% equity plus ₹60 lakhs debt at 10% interest total ₹70 lakhs (exactly the founders' original capital ask) at ₹10 crore implied valuation. Our research in the company revealed that their deal with sharks did not close after the show aired. Despite the on-air deal, the formal closure did not complete post-episode.

Mr Ravi Teja, co-founder of iMumz shared that the response after the show was phenomenal. He added that it made him celebrity overnight. He also shared that Peyush and Namita were the Sharks they were aiming for. As of December 2023, the company is still in business and growing. Ravi shared that they are seeing a lot of demand from couples who are trying to conceive and it is something they just tested with a small poll of people and has seen some success and they would possibly work on scaling this in the near future. In addition to that, they are also working on launching their own birthing centre in Bengaluru to give passionate care to consumers and get better outcomes.