Humpy A2

Jaywant Patil (Co-founder) is the founding anchor of the agricultural mission — an IT professional with a BE in Electronics and an MBA in E-Business who transitioned from an 8-year IT career to practising organic agriculture in 2010. In 2016, the Maharashtra State Board published a lesson on Jaywant for his transition from IT to organic farming. Malvika Gaekwad (Co-founder) is the consumer connection and brand foundation — the person who grew up eating organic food from family farms, understood what genuine food purity felt like, and built a brand mission around restoring that experience for urban consumers who had lost access to it. Vishal Chaudhari (Co-founder & CBO) handles business operations, investor relations, and Shark Tank representation — bringing the commercial discipline of his cybersecurity startup business head background to the agricultural venture.

Humpy A2 (The Organic Carbon) is India's most comprehensive chemical-free, A2-certified, one-stop organic food platform — sourcing A2 milk from indigenous Gir cows raised by the Bharwad community (landless pastoralists who herd livestock) in traditional, antibiotic-free, hormone-free conditions, testing every batch against 120+ parameters, delivering in glass bottles (no plastic), producing A2 ghee (classical and vedic/traditional churned methods), A2 paneer, A2 cheese, A2 curd, and butter — while also supplying organically certified non-dairy products (cold-pressed oils, honey, dals, flours, masalas, spices, rice, millet) through a mobile app and website subscription model with 4,000+ regular customers.

Amount Asked: ₹75 lakhs Equity Offered: 4% Implied Pre-Money Valuation: ₹18.75 crore

Humpy A2's pitch was the first of Episode 28 — Republic Day 2022 — which also featured Kunafa World and Gold Life Solutions. The founders presented their dairy and organic food range for sampling, letting the Sharks taste the ghee, paneer, and milk directly — the most immediate product validation available for a food brand. The Sharks were ecstatic about their paneer, cheese, curd, and organic milk. Wikipedia The Bharwad community sourcing story, Jaywant's IT-to-farmer pivot (documented in Maharashtra's school curriculum), the glass-bottle no-plastic commitment, and the 93% customer retention rate were the pitch's four most commercially persuasive elements — each communicating a different dimension of product quality, social mission, sustainability commitment, and customer satisfaction.

Namita Thapar exited first, citing scaling concerns and brand differentiation. Namita opted out, citing scaling issues and her inability to see how they differentiate from other brands. Anupam Mittal exited on two concurrent concerns. Anupam commented that there is limited purchasing power when it comes to dairy products in India, and he thinks this could be a niche business with scaling issues. Vineeta Singh was the first to offer — driven by her personal family's belief in organic products. Peyush Bansal saw a technology play that was unique to his vision of the business. This brand requires technology at most. Ghazal Alagh aligned with Peyush on the technology-driven D2C scaling thesis — and as Mamaearth's co-founder (a purpose-driven, clean-label consumer brand), she understood the premium natural products market deeply.

Vineeta gave the first offer of ₹50 lakh for 10%, with the rest as a loan at 12% interest. Peyush believed there was a tech play in this and offered ₹75 lakh for 10%. Ghazal agreed with this, and she also offered ₹75 lakh for 10%, which Peyush matched. Ghazal and Peyush came together for another offer of ₹75 lakh for 10%, with each dividing the equal share. Vineeta asked if she could be part of the deal, to which Anupam suggested that they should ask for 15% for ₹1 crore. Peyush agreed and offered it to the company. The founders discussed among themselves and accepted that deal.

Deal Status:- Confirmed & Formally Closed Investment Amount:- ₹1 crore Equity Given:- 15% (5% each to three Sharks)