HoloKitab

Dipanshu Bajaj and Nikhil Miglani are Season 2's most EdTech-hardware-integration founders from a Tier-2 city two Jalandhar-based entrepreneurs who identified that India's children were learning from flat 2D textbook images when every object they were trying to understand (animals, monuments, planets, human anatomy) could instead come alive as a 3D animated augmented reality model visible through a smartphone camera.Their mission statement: HoloKitab believes that the traditional approach to education, where students are expected to memorize information from textbooks, is outdated and ineffective. They aim to provide a more innovative and effective way of learning by using augmented reality to bring school books to life.

HoloKitab is India's most practically deployable augmented reality educational product company producing physical educational products (flashcards, books, globes) that, when scanned with the free HoloKitab app, trigger 3D animated augmented reality models of the objects depicted, making every page of learning material a gateway to immersive, interactive content that children can physically rotate, zoom, and explore in three dimensions through their smartphone screen. HoloKitab is an augmented reality company that specializes in education books and toy manufacturing. The company sells their products to schools, educational institutions, and individual customers.

Amount Asked: ₹45 lakhs Equity Offered: 10% Implied Pre-Money Valuation: ₹4.5 crore

Dipanshu and Nikhil opened Season 2 Episode 36 with the most immediately relatable educational memory challenge asking the Sharks to remember their own childhood experience of trying to understand animals, monuments, or anatomical structures from flat 2D textbook images. The contrast between a 2D picture of an elephant and a 3D AR elephant that roars, moves, and eats visible through a smartphone camera held over the textbook page made the educational improvement case immediately comprehensible. The live AR demonstration showing the flashcards triggering 3D animals, the globe triggering country-specific content gave the Sharks the most directly immersive product experience possible: physically using the app to see 3D content emerge from physical educational materials.

Aman Gupta was impressed by the AR technology but exited on commercialisation stage concerns the business was at an early stage relative to the capital and expertise needed to scale AR education nationally. Peyush Bansal exited the AR education EdTech category required specific school system partnerships and curriculum integration expertise that Lenskart's optical retail experience couldn't directly leverage. Anupam Mittal exited on similar commercialisation stage concerns the path from early-stage AR education products to meaningful national school system adoption was long and required patient capital that was not typical of his investment framework. Vineeta Singh exited beauty brand expertise provides no commercial leverage for an EdTech AR technology company. Namita Thapar was the most personally aligned Shark as a mother who valued innovative educational experiences for children, and as Emcure Pharmaceuticals' executive director who understood how physical-digital hybrid products could drive engagement

Their original ask was ₹45 lakhs for 10% equity, which was finally agreed to at ₹45 lakhs for 25% equity. D4commerce The negotiation moved from the founders' 10% equity ask (₹4.5 crore valuation) to Namita's 25% equity final deal (₹1.8 crore valuation) a significant equity increase in exchange for the same capital amount. The founders accepted, recognising that Namita's institutional network, clinical product distribution experience, and personal commitment to children's educational innovation were worth the additional equity dilution

Dipanshu Bajaj and Nikhil Miglani accepted Namita Thapar's offer of ₹45 lakhs for 25% equity valuing HoloKitab at ₹1.8 crore. Despite asking for 10% equity, the founders accepted 25% because Namita's strategic network and institutional relationships were worth significantly more than the equity dilution at this early stage of commercialisation. The deal was confirmed and formally closed after the episode aired.

Add the AR Globe to your space today and enjoy an interactive learning experience that blends education with elegance! The product is available for just ₹799. The "HoloKitab Augmented Reality Combo Know My India Gift Pack" is an engaging and educational product designed to help children discover and learn about the rich and diverse culture of India. This interactive gift pack includes 120 flashcards that bring the wonders of India to life through augmented reality technology. D4commerce HoloKitab continues expanding its product range the AR Globe, Know My India Gift Pack, and expanded AR book range all demonstrating continued product innovation post-Shark Tank. The Know My India Gift Pack is the most culturally specific product addition using AR to bring India's 20 monuments, 16 classical dances, and 7 national symbols to life for children who want to explore their national heritage through immersive technology.