Healthy Master

Shivali and Dipti were neighbours and as mothers, they faced the same issue of giving only healthy food to their kids. The idea came to Shivali when her kid had an intestine infection, and he couldn't eat outside. So, she with her husband Tarun and friend Dipti decided to start Healthy Master. Tarun did his MBA from Pacific University and then co-founded a granite export business, PSG International Stone. Shivali Garg, Dipti Singhal, and Tarun Agarwal are Season 2's most mother-necessity-driven healthy snack founding team two neighbour mothers from Bengaluru whose children's health challenges catalysed the founding, partnered with Tarun's MBA and prior entrepreneurial experience in granite exports to build the commercial backbone of the business.

Healthy Master, the biggest healthy munching brand in India, offers a range of snacks made from natural ingredients like Nuts, Seeds, Berries, soy flour, Oats, and Millets. With over 250 categories of products, the company caters to the taste buds of everyone in the family. From less spicy to spicier, healthy to oily, they have it all covered. Healthy Master is India's most comprehensive healthy snacking brand by SKU count offering 250 plus snack varieties made from millets, oats, nuts, seeds, and berries with 2 to 3 percent oil content (compared to conventional snacks at 30 to 40 percent), zero preservatives, and no artificial colours specifically designed to solve the specific "mother's tension" of finding snacks children enjoy that are simultaneously nutritious.

Amount Asked: ₹50 lakhs Equity Offered: 2% (some sources indicate 3%) Implied Pre-Money Valuation: ₹25 crore (or ₹16.67 crore)

Shivali, Dipti, and Tarun walked into Season 2 Episode 44 with India's most personally parental snacking pitch opening with the "mummy's tension" framing that immediately resonated with every parent watching. The founders distributed snack samples from their 250 plus SKU range to the Sharks millet chips, protein bars, bhakarwadi (oil-free), and other products giving the panel a multi-SKU quality assessment. The Shark reactions to the taste were generally positive confirming the founders' thesis that healthy snacks could be genuinely delicious. The product's appeal was not in question; the commercial concerns were strategic.

Aman Gupta was the first to exit and the most commercially direct. Aman was first to go out citing that company has a very high SKUs count which would create problems as company grows. Namita Thapar exited on differentiation grounds. Namita goes out given that she couldn't find differentiator in the business which makes them stand out in cluttered snacks market. Anupam Mittal exited on self-sufficiency grounds. Anupam goes out due to same reasons and he doesn't think they need the investment. Peyush Bansal agreed with Anupam and exited. Vineeta Singh was the most personally aligned Shark as a mother and beauty brand founder who understood the intersection of health consciousness and taste preference. Vineeta likes the product and was interested in the company. She offers ₹50 lakhs for 7.1% giving them valuation of ₹7 crores.

Founders take a moment to think and come back to counter at ₹50 lakh at 6% to which Vineeta counters at 6.5% which entrepreneurs accept without any hesitation and they shake hands on that. The negotiation moved from Vineeta's opening 7.1% to the founders' counter of 6% and Vineeta's final 6.5% a clean two-step negotiation that settled 1.5 percentage points above the founders' preferred equity and 0.6 points below Vineeta's opening, giving both sides a compromise position to accept.

Shivali Garg, Dipti Singhal, and Tarun Agarwal accepted Vineeta Singh's offer of ₹50 lakhs for 6.5% equity at ₹7.69 crore valuation. The deal did not formally close after the episode aired though the company continues to thrive independently.

Our research in the company revealed that their Shark Tank India deal with Vineeta Singh did not close after the show aired but despite that Company is thriving. Following their appearance in Season 2, Healthy Master received significant attention for their "noble mission" of helping mothers reduce kitchen stress, as reported by The Indian Express. The brand leveraged the "Shark Tank effect" to scale its digital presence, with Peyush Bansal publicly praising their app strategy.