Green Snack

Jasmine Kaur Sharda and Chetan Sharda are Season 2's most FMCG-background founder couple a married pair who combined Jasmine's Marico marketing expertise with Chetan's 6-year sales management experience to build a healthy snack brand specifically for India's "4 pm hunger pang" moment when urban workers default to junk food simply because no healthy alternative is conveniently available.They only had ₹10 lakh left in the bank at the time of pitch, which meant that they were out of runway if they didn't get the investment.

Green Snack Co. positioned as the solution to India's most commercially underserved snacking moment the "4 pm dip" when urban workers abandon their healthy eating intentions and reach for samosas, chips, or biscuits because no convenient, Indian-flavoured, genuinely healthy snack exists at the office or in the kitchen. The brand's quinoa puffs, kale-based snacks, and grain mixes were positioned as the product that solved this specific moment healthy, Indian-flavoured, convenient, and affordable.

Amount Asked: ₹1 crore Equity Offered: 2% Implied Pre-Money Valuation: ₹50 crore

The founders asked the Sharks: does this happen to you? The journey from a morning high-protein breakfast to a healthy homemade lunch is very easily made. But the moment the clock strikes 4, the world comes to a halt. You become oblivious to your surroundings, the only thing you are cognisant of is your hunger pangs, and then you gorge on Samosa, Pakoras, Biscuits, and Fried Chips. Jasmine and Chetan walked into Season 2 Episode 27 with the most universally relatable Indian office worker problem the 4 pm snack crisis. The product sampling impressed all Sharks initially the quinoa puffs and grain-based snacks tasted genuinely good and the Indian flavour profiles were authentic. Later, the company went on to become a hot topic of discussion because sharks sampled their products and examined the packaging following the entrepreneurs' pitch. They discovered that the food included 1,130 ccs of sodium per 100 grams, which raises doubts about its overall health.

Aman goes out citing that he has two businesses Let's Try and Beyond Snack which are growing in a healthy profitable way and did not like when founders said that most businesses need working capital to grow in this market. Anupam follows Aman's lead and says that he doesn't invest in companies with questionable health claims. Namita goes out citing the sodium content in the product as she believes its not healthy. Amit goes out but comments that they need a new age founder to get away from legacy thinking.

One of the sharks, Vineeta, made a counteroffer of ₹1 crore for 8% equity, valuing the company at ₹12.5 crores. After some negotiation, the final deal was closed with Vineeta for ₹1 crore at 8% equity. Vineeta offered ₹1 crore for 8% equity as a non-negotiable deal. The founders accepted without counter recognising that the non-negotiable offer from the only remaining Shark, combined with their ₹10 lakh cash position, left no commercial room for negotiation. The deal was agreed on stage.

Jasmine Kaur Sharda and Chetan Sharda accepted Vineeta Singh's non-negotiable offer of ₹1 crore for 8% equity valuing Green Snack Co. at ₹12.5 crore. The deal did not formally close after the episode aired, and the company ceased operations in May 2023 approximately three months after the episode broadcast.

Our investigation into the company showed that their deal with Vineeta Singh on Shark Tank India did not finalize after the episode was broadcasted. Although Green Snack experienced a temporary increase in popularity following their appearance, they ultimately ceased operations in May 2023. As of July 2024, there have been no updates or news regarding them. After the episode aired, they hosted a 10% off sale on their website with the code SHARK10. The 10 percent discount sale immediately post-episode converting Shark Tank traffic into product revenue was the commercially correct immediate response to the national broadcast. The subsequent failure to close the deal removed the capital injection that would have funded the D2C transformation and product reformulation required to sustain the post-episode growth momentum.