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Goodland 1
Deal Done

MiscellaneousSeason 4Episode 17

Goodland

Starts From - ₹600

Where to Buy

Sharks Invested

Product Details

Entrepreneur Background

Yogesh Chavan and Hemant Chavan are Season 4's most transatlantically positioned sports infrastructure cousins. Operating across Mumbai and Brooklyn, they bring a unique dual-market perspective: Hemant's experience in the US (where pickleball is already the fastest-growing sport with 48.3 million players) provides proven playbooks, while Yogesh's Indian operations capture the sport's explosive early growth in India. The founding vision was timing-specific: India is experiencing a pickleball explosion. The sport, which combines elements of badminton, table tennis, and lawn tennis, is accessible to all age groups (children through senior citizens), requires minimal space (a pickleball court is one-quarter the size of a tennis court), and is easier to learn than tennis. India constructed approximately 500 new pickleball courts in the past year alone, a tenfold increase from the previous year, indicating the steepest growth curve of any racquet sport in Indian history.

The Product / Service

Goodland Pickleball provides the complete infrastructure and equipment ecosystem for pickleball's growth in India. The three-pillar business model ensures that Goodland captures value at every stage of a player's journey: Court Construction converts real estate into revenue-generating sports infrastructure: Goodland designs and builds professional-grade pickleball courts for housing societies, corporate campuses, sports complexes, schools, and private clients. Each court follows international specifications (44 feet by 20 feet) with professional-grade surfaces, nets, and line markings. Equipment Sales provides players with premium gear: the flagship Pro Paddle (₹10,889) uses 18K carbon fibre construction and theraformed unibody design for competitive play, while nets and accessories serve recreational players.

The Ask

Amount Asked: ₹80 lakhs Equity Offered: 4% Implied Pre-Money Valuation: ₹20 crore

Pitch Presentation

Yogesh and Hemant delivered Season 4's most physically active and most entertaining pitch. Rather than relying on slides and statistics, they brought the sport directly into the studio: setting up a pickleball court on the Shark Tank stage and inviting the Sharks to play an actual match. The teams were formed: Team Mumbai (Yogesh paired with Anupam Mittal) versus Team Brooklyn (Hemant paired with Aman Gupta). What followed was Shark Tank India's first-ever competitive sporting event on stage: serves, volleys, and smashes flew across the improvised court while the remaining Sharks watched and cheered. Aman's Team Brooklyn won, prompting his gleeful declaration to Anupam: "Better luck next time, you played badly." The commercial pitch followed the match: ₹1.9 crore revenue in just 9 months (₹1.2 crore from US operations, ₹70 lakhs from India), India's tenfold increase in pickleball courts, the ₹50 crore revenue target in 3 years, and the full-stack model (courts plus equipment plus clubs).

Sharks' Reactions & Criticism

Anupam Mittal found the business confusing and not investable at the current stage. Ritesh Agarwal exited stating the business was unclear. Kunal Bahl appreciated the execution and the sport's growing popularity but did not invest. Namita Thapar did not invest, sharing concerns about the early-stage nature and the undefined market positioning. Aman Gupta was the most personally engaged Shark: he played pickleball on stage, won the match, and saw the sport's viral potential firsthand. He initially offered ₹80 lakhs for 5% equity plus 1% royalty until ₹80 lakhs recouped.

Negotiation & Offers

Founders asked ₹80L for 4% (₹20 crore). Four Sharks exited (Anupam on confusion, Ritesh on unclear model, Kunal and Namita on early stage). Aman offered ₹80L for 5% plus 1% royalty until ₹80L recouped. Founders countered: 6% equity plus 0.5% royalty (higher equity, lower royalty). Aman accepted the counter with two conditions: Hemant must commit 6 months annually in India, and the first Indian club must be built within 2 months. Final deal: ₹80 lakhs for 6% equity plus 0.5% royalty until ₹80 lakhs recouped at ₹13.33 crore valuation. The founders chose to pay more equity (6% versus 4% ask) but halved the royalty burden (0.5% versus Aman's initial 1%), prioritising lower ongoing royalty over one-time equity dilution.

Final Verdict

Yogesh Chavan and Hemant Chavan accepted Aman Gupta's conditional offer of ₹80 lakhs for 6% equity plus 0.5% royalty until ₹80 lakhs is recouped, valuing Goodland Pickleball at ₹13.33 crore. Conditions: Hemant commits 6 months annually in India, and the Indian club is constructed within 2 months. Aman's boAt consumer brand marketing expertise (building mass-market excitement around a product category), his personal experience playing pickleball on the Shark Tank stage, and his understanding of sports-lifestyle brand building made him the most viscerally connected Shark to Goodland's mission.

Beyond Shark Tank

"The company gained significant attention when Yogesh and Hemant appeared on Shark Tank India Season 4. Their presentation stood out as they brought the sport directly into the studio, even organizing a small pickleball match with the investors to demonstrate how the game works and why it is gaining popularity globally." Goodland Pickleball continues building India's pickleball ecosystem. The dual-geography operation (Brooklyn plus Mumbai) gives Goodland access to US market revenues (₹1.2 crore in 9 months) that fund Indian market expansion, while the Indian market (₹70 lakhs in 9 months) represents the fastest-growing opportunity. India's pickleball trajectory mirrors the sport's explosive growth in the US: from virtually unknown 5 years ago to 500 new courts in a single year.

Watch the Pitch