

Sharks Invested
Product Details
Entrepreneur Background
Pooja Bajaj Shah is Season 2's most creatively playful founder a school teacher-turned-entrepreneur who left the classroom and channelled her educator's instinct for making things delightful and surprising into a business that makes clothes and shoes literally change colour before your eyes. Her family's textile business background (mentioned in available sources) gave her access to fabric sourcing knowledge and supplier relationships that most first-time fashion founders spend years building. Pooja's family has their own textile business, which gave Pooja the courage to pursue this idea. She researched for a few months and finally launched Girgit for kids. Soon they received requests from children's parents to manufacture adult products. After getting multiple such requests, they launched adult products too.
The Product / Service
Girgit is India's first colour-changing fashion brand using photochromic dyes (which change colour when exposed to UV light or sunlight) and thermochromic dyes (which change colour when exposed to temperature changes from water or body heat) to create shoes, shorts, T-shirts, and accessories that literally transform in real time as the wearer moves between indoor and outdoor environments, dips into water, or changes activity intensity. The product category is simultaneously fashion, novelty, and technology a combination that creates instant conversation, social media virality, and repeat purchase motivation. The 79% gross margin reflects the premium that photochromic and thermochromic chemistry commands relative to conventional dyed fabric.
The Ask
Amount Asked: ₹20 lakhs Equity Offered: 10% Implied Pre-Money Valuation: ₹2 crore
Pitch Presentation
The Girgit pitch was Season 2 Episode 3's most visually theatrical the founders brought colour-changing shoes, shorts, and T-shirts to the stage, demonstrated them live under the Tank's lighting and with water, and let the Sharks watch the colour transformation happen in real time. Seeing a shoe turn from one colour to another under a UV light or when splashed with water is not a product feature you can communicate with words or slides; it requires direct demonstration. The pitch opened with the simple, powerful observation that Indian fashion lacked sensory interactivity that clothes and shoes were passive objects that simply existed in their colour, rather than responsive objects that reacted to the wearer's environment. Girgit's entire premise is making fashion reactive.
Sharks' Reactions & Criticism
Peyush Bansal was the most commercially sceptical. Peyush believed the business would not scale due to its entire focus on a single feature, i.e., colour-changing apparel. Vineeta Singh exited on category scaling concerns. Vineeta said she never saw something like this scale as a category. Aman Gupta was impressed by the product's visual appeal and social media virality potential, but ultimately deferred to Namita as the sole investor rather than competing. Anupam Mittal was intrigued by the cross-selling potential but exited on scalability grounds similar to Peyush and Vineeta. Namita Thapar was the most personally captivated Shark the colour-changing demonstration on stage immediately communicated why this product would delight children, and her Emcure background
Negotiation & Offers
Namita offered ₹20 lakhs for 20% equity (₹1 crore valuation). The founders countered at ₹20 lakhs for 15% equity (₹1.33 crore valuation). Namitha made a ₹20 lakh offer for 20% stock at a ₹1 crore value. They countered with a bid of ₹20 lakhs for 15% stock. The final agreement was reached with Namita for ₹20 lakhs for 20% equity at a ₹1 crore valuation. Namita held her position and the founders accepted at 20%.
Final Verdict
Pooja Bajaj Shah accepted Namita Thapar's solo offer of ₹20 lakhs for 20% equity valuing Girgit at ₹1 crore post-deal. Despite the founders' counter at 15% equity, Namita held her non-negotiable 20% position. The founders accepted correctly identifying that Namita's healthcare distribution networks (Emcure Pharmaceuticals' retail presence across India) and her personal enthusiasm for the product would be more commercially valuable than the 5% equity difference between their counter and her ask.
