Get a Whey

Jimmy Shah (Co-founder — Operations & Recipes) is the product's true inventor — the mother in whose kitchen the first batch of whey protein ice cream was made, and whose cooking instincts translated a health supplement (whey protein powder) into a product that actually tastes like ice cream. Jimmy Shah focuses on operations and recipes. Jash Shah (Co-founder & CEO) is the business and growth engine. He loves protein-rich food and would go about collecting the best proteins when they travelled abroad. It was their mother Jimmy Shah who gave them this idea on a platter. Pashmi Shah (Co-founder & CMO) handles marketing and brand strategy. Pashmi leads branding and digital strategy, creating a synergy that powers their momentum.

Get A Whey is India's first health-focused premium ice cream brand — producing high-protein (12g per 100g serving), no-added-sugar, no-artificial-flavour frozen desserts in multiple formats (tubs, pops, sandwiches, kulfis, cakes) that deliver 4 times the protein of conventional ice cream — solving the fundamental problem faced by every health-conscious Indian who loves dessert but cannot justify conventional ice cream's nutritional profile. Making ice cream with whey protein powder is technically difficult — whey protein changes texture at different temperatures, affects mouthfeel, and can create a chalky or grainy product if not handled correctly. The six months of recipe development were specifically about solving these texture and flavour challenges. The Shahs spent over six months refining their formulations to ensure the right balance of flavour, creaminess, and nutrition.

Amount Asked: ₹1 crore Equity Offered: 8% Implied Pre-Money Valuation: ₹12.5 crore

Get-A-Whey's pitch opened with the product: the Sharks were each handed a tub of protein ice cream — Belgian chocolate, salted caramel, mango sorbet — and asked to taste something that their brain told them should not exist (a nutritious ice cream) and their taste buds told them absolutely did. After tasting the ice cream, Sharks appreciated the work and were also impressed with the vision and sales numbers. They said that Get-A-Whey sounds like a travel agency, and if anyone reads it, it relates to protein, so, this name? Jash replied that they were modifying the name to Get-A-Whey, which means getting away from the guilt of eating unhealthy. The name discussion — foreshadowing the eventual rebrand to Get-A-Way — was one of the pitch's most commercially consequential exchanges. "Get A Whey" is clever for those who understand whey protein; it is confusing or invisible to those who don't. The Sharks' concern that the name sounded like a travel agency ("Get Away") was legitimate brand.

Vineeta Singh was the fastest and most decisively interested Shark — and the most strategically aligned. As co-founder and CEO of SUGAR Cosmetics, Vineeta's understanding of the protein-ice-cream customer — the fitness-focused, quality-conscious, premium-paying Indian consumer — was the deepest of any Shark in the room. Vineeta didn't waste a second and gave an offer of ₹1 crore for 15% equity. Aman Gupta joined quickly, bringing his D2C brand-building expertise and his boAt network of fitness-adjacent partnerships. Ashneer Grover joined the coalition after Vineeta and Aman had committed — adding BharatPe's financial infrastructure and Ashneer's operational intensity to the investor group. Peyush Bansal exited. Peyush said that he found this market very competitive, so he went out. Anupam Mittal also exited. Anupam said that he wanted to give an offer but believed that the other Sharks could help Get-A-Whey better.

Vineeta was the first to offer ₹1 crore for 15%. Aman and Ashneer offered ₹1 crore for 12%. Vineeta matched at 12%. Vineeta suggested she join, which others accepted. Ashneer then raised equity back to 15% for ₹1 crore — all three Sharks coming along. Entrepreneurs countered at ₹1.5 crores for 15% or ₹1 crore for 12%. The offer was non-negotiable. The founders accepted: ₹1 crore for 15% from Vineeta, Ashneer, and Aman. The negotiation's most interesting dynamic was the back-and-forth on equity percentage — Vineeta's initial 15% being matched down to 12% by the Aman/Ashneer coalition, then Ashneer raising it back to 15% once the three-Shark coalition was formed.

Deal Secured: YES — CONFIRMED AND FORMALLY CLOSED