Freakins

Puneet Sehgal, the CEO of Freakins, is from Mumbai, while Shaan Shah, the marketing operations and CMO, hails from Ahmedabad. Shaan comes from a textile business background and, together with his uncle Sachin, started collecting the same fabric and raw materials to make products for themselves. Puneet was the former chief operation manager of Nykaa, and he and Shaan decided to create something bigger together. The Arunachal Times Puneet Sehgal is Season 2's most operationally credentialled fashion startup founder an ex-COO at Nykaa who had worked at the helm of India's largest beauty e-commerce platform gave him direct experience in D2C brand building, inventory management, marketplace operations, and the specific commercial dynamics of fashion e-commerce that most first-time fashion founders learn through expensive trial and error.

Freakins is India's most Indian-body-type-focused denim fast fashion brand producing weekly new denim styles (jeans, jackets, skirts, tops, coats, accessories) specifically designed for Indian women's body shapes and India's climate conditions, at fast fashion price points and fashion cycles that give Gen-Z consumers new styles every week without the international brand pricing or the generic body type assumptions of Western fast fashion. Denim is something that one can wear anywhere and on every occasion, for date night or as a college outfit. One can wear it as a business casual attire. Denim is versatile, it is the blue gold of fashion.

Amount Asked: ₹70 lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹70 crore

Puneet and Shaan opened Season 2 Episode 33 with the most theatrically energetic fashion pitch entry a dance performance showcasing Freakins' full denim collection on live models. The visual communication of the brand identity (young, vibrant, denim-forward, body-positive for Indian women) was immediately established before a single financial number was shared. The denim market positioning was Season 2 Episode 33's most commercially confident fashion market framing calling denim "the blue gold of fashion" and establishing that Freakins was addressing the specific gap in India's denim market: Western brands designing for Western body types, Indian women buying ill-fitting jeans because no Indian brand was producing specifically for Indian proportions at fast fashion pricing.

Anupam Mittal delivered the most verbally branded exit in Shark Tank India history "freaking mess" being the most cleverly name-punning Shark commentary on a founder's own brand. Peyush Bansal, Namita Thapar, and Aman Gupta all exited on financial complexity grounds the combination of existing debt, complicated cap table, and operational losses made the investment structure too commercially messy to navigate for their investment frameworks. Amit Jain exited on domain expertise grounds automotive marketplace experience provides no commercial leverage for a fast fashion denim brand. However, Vineeta Singh saw the raw potential in their supply chain and high gross margins.

Vineeta made an offer of ₹50 lakh for 2.5% equity and ₹20 lakh debt at 12% interest, valuing the company at ₹20 crore. However, the business pitcher proposed a counteroffer of ₹50 lakh for 2% equity and ₹20 lakh debt at 12% interest, valuing the company at ₹25 crore. The deal was finalised with Vineeta for ₹50 lakhs in exchange for 2.5% equity in the company. The deal was finalized at ₹50 Lakhs for 2.5% Equity and ₹20 Lakhs Debt at 12% Interest, with the condition that this investment will be part of a bigger investment round. The founders counter-offered at 2% equity (implying ₹25 crore valuation) but Vineeta held at 2.5% (₹20 crore valuation). The founders accepted choosing Vineeta's deep D2C consumer brand expertise for young Indian women over the valuation difference of ₹5 crore.

Puneet Sehgal and Shaan Shah accepted Vineeta Singh's offer of ₹50 lakhs for 2.5% equity plus ₹20 lakhs debt at 12% interest valuing Freakins at ₹20 crore with the condition that this investment forms part of a larger funding round. The deal was confirmed and formally closed after the episode aired.

As of January 2024, they have a strong presence on Instagram with over 3.63 Lakh followers, and some of their reels gained millions of views on the platform, giving them further reach in their targeted demographic. While financials of this company are not yet public, we will update this article as soon as more information comes to light. Arunachal Observer Freakins experienced good growth after bagging a deal from Shark Tank India. Freakins continues operating 3.63 lakh Instagram followers, millions of views on fashion reels, ongoing weekly new design launches, and the Vineeta Singh investment providing both capital and the strategic guidance of one of India's most successful D2C brand builders for young Indian women.