FOMO Brew

Avik Chaudhery and Gaurang Gadia are Season 3's most youthfully hustling college-student beverage founders. Both 21 years old at pitch, they started FOMO in their third year at Delhi University (Gaurang at Hansraj College, Avik at Hindu College) after discovering that most commercial iced teas in India contained no actual tea, using artificial flavours and concentrates instead. The founding story was born in a DU hostel kitchen: Avik and Gaurang, both iced tea enthusiasts, bought multiple commercial iced tea brands from the market and were disappointed to find that none contained real tea leaves. They decided to brew their own using whole Assam black tea leaves, sweeten it with honey and Khandsari (traditional unrefined sugar), and take samples to fellow DU students for validation. When the campus response was overwhelmingly positive, FOMO was born.

FOMO Brews is India's most authentically ingredient-transparent RTD iced tea brand, producing ready-to-drink iced teas made with whole Assam black tea leaves, real fruit ingredients, honey, and traditional Khandsari, with zero refined sugar, zero preservatives, and zero concentrates. The brand addresses a specific consumer deception: most commercial iced teas in India are flavoured sugar water with no actual tea content, labelled misleadingly as "iced tea." Every ingredient in FOMO products is sourced from Indian hinterlands, and all raw materials, printing, and packaging use Indian distributors, creating a completely Made in India supply chain. The recently launched iced tea premixes extend the brand from RTD bottles into the home preparation category, allowing consumers to brew FOMO-quality iced tea at home.

Amount Asked: ₹35 lakhs Equity Offered: 4% Implied Pre-Money Valuation: ₹8.75 crore

Avik and Gaurang walked into Season 3 Episode 31 (Campus Special) as the episode's most charming young founder duo. Their youthful energy, articulate communication, and genuine passion for beverages immediately endeared them to every Shark on the panel. Aman's opening question "Where in DU were you?" established the Delhi University connection that resonated with the Sharks' own entrepreneurial memories. The product tasting confirmed quality: every Shark who tasted FOMO's iced tea enjoyed it, validating that the real-tea-leaf formulation delivered flavour that artificial-concentrate iced teas could not match. The founders' story of discovering that commercial iced teas contained no tea was the pitch's most consumer-relatable revelation.

Ritesh Agarwal asked about financials and sales trajectory. Namita Thapar appreciated the founders' energy and product quality. She expressed interest but stepped aside when Aman and Anupam's combined offer formed, recognising their consumer brand expertise was more strategically aligned. Vineeta Singh was interested in the brand's health positioning and young female consumer appeal. She did not make a final competing offer against the Aman-Anupam coalition. Aman Gupta connected with the founders' DU background and product quality. He co-offered with Anupam, bringing boAt's consumer brand marketing and D2C distribution expertise to scale FOMO nationally. Anupam Mittal delivered the episode's most generous founder endorsement, calling Avik and Gaurang "seasoned players" who "listen and take feedback." He co-offered with Aman, bringing digital platform scaling and consumer engagement expertise.

The founders asked ₹35 lakhs for 4% equity (₹8.75 crore valuation). All five Sharks expressed interest. Various sources report different initial ask percentages (4% per Springzo/Outlook India, 8% per LocalSamosa). Aman and Anupam jointly offered ₹35 lakhs for 6% equity (₹5.83 crore valuation). The founders accepted, taking a 33% valuation markdown (₹8.75 crore to ₹5.83 crore) in exchange for the combined strategic value of India's most prominent consumer brand builder (Aman) and digital platform scaling expert (Anupam).

Avik Chaudhery and Gaurang Gadia accepted Aman Gupta and Anupam Mittal's joint offer of ₹35 lakhs for 6% equity at ₹5.83 crore valuation. The deal brought two of Season 3's most consumer-brand-experienced Sharks into a 21-year-old college students' RTD iced tea brand, providing the specific marketing, distribution, and brand-building mentorship that first-time founders launching a consumer beverage brand need most.

After appearing on Shark Tank India, the healthy beverage brand experienced a surge in sales. Gaurang shared that FOMO expects to close 3 to 4 times the sales during the pre-Shark Tank India appearance. FOMO Brews continues operating from Delhi. The Shark Tank Campus Special appearance gave the brand consumer awareness that its modest pre-episode marketing budget could not have generated independently. Post-episode sales surged 3 to 4x, validating the Shark Tank visibility effect for an early-stage beverage brand. However, Tracxn lists FOMO as "unfunded" as of March 2026 with annual revenue of ₹35.8 lakhs (FY25), suggesting the Shark Tank deal may not have formally closed through due diligence. The company has 8 employees and remains in the early-stage growth phase, competing against established RTD iced tea brands (Brewhouse Tea, Cup Ji, Jade Forest) and the massive incumbents (Nestea, Lipton Ice Tea).