


Sharks Invested
Product Details
Entrepreneur Background
Hailing from Nagpur, Sanskar Mishra and Chahat Pahuja became friends through a mutual friend in college. At 19 years of age, both of them shared an entrepreneurial streak. They tried experimenting with a bunch of things — from guerrilla marketing to starting and shutting down an event management company. Chahat Pahuja is the creative and commercial face of Farda — the CEO responsible for design direction, brand identity, and customer relationships. Her fashion instincts drove the brand's aesthetic from the beginning, with customers in her social circle consistently seeking her recommendations before the business was formalised. Sanskar Mishra is the co-founder who handles the business operations, production, and strategy side of the partnership. Since college days, the duo were setting a trend with their great sense of fashion, and with people asking for their recommendations time and again, these young minds started Farda Clothing.
The Product / Service
Farda is a design-led Indian streetwear brand offering customisable, hand-painted, and mass-produced statement clothing that blends street culture aesthetics with Indian artistic traditions positioning itself as India's authentic answer to global streetwear, built from and for Indian Gen-Z consumers. "People want more than just clothes now — they want an expression that is carefully laced with what they believe in, what they are. We are giving them exactly that, while putting Indian streetwear on the global map," Sanskar says. Farda as a fashion art is a medium for making a bold, unfathomable and unapologetic mark in society with streetwear fashion. Making a statement and promoting individualism at its core with slow and streetwear fashion, their clothes are Instagrammable, fashionable and most importantly affordable.
The Ask
Amount Asked: ₹30 lakhs Equity Offered: 10% Implied Pre-Money Valuation: ₹3 crore
Pitch Presentation
The Farda pitch was the third and final pitch of Episode 11 — closing out an episode that included Gopal's 56's ₹300 crore ask and ARRCOAT's governance drama with something entirely different: a burst of Gen-Z energy, a live fashion show, and a custom rap that made five Sharks momentarily forget they were in an investment meeting. Presenting their product in the most innovative manner, these young entrepreneurs did a fashion show with a funky rap that displayed a variety of Farda styles. Our Nagpur The rap was not a gimmick — it was the pitch. Every element of the Farda brand experience was embedded in those opening minutes: the music, the movement, the clothes, the irreverence, the joy. If you did not feel something watching two 21-year-olds from Nagpur rap about their streetwear brand in front of India's most prominent investors, you were not paying attention.
Sharks' Reactions & Criticism
Ashneer Grover exited with his characteristic commercial directness. Ashneer thinks that the founders are driven by glamour but not by business, so he backs out. Peyush Bansal exited on category grounds. Peyush states that he is not interested in the beauty industry, therefore he also backs out of the deal. Anupam Mittal was more generous in his assessment but ultimately felt the business was too early-stage. Anupam said that he just felt like their hobby to do creative and even they are at an early stage. Aman Gupta saw what the others may have missed — a brand with a clear identity, a differentiated aesthetic, extraordinary margin economics, and two founders whose personal embodiment of the brand was its greatest marketing asset. Namita Thapar initially went out, then reconsidered. Namita changed her mind and joined the deal "to feel young."
Negotiation & Offers
The negotiation was quick and reflected competitive bidding dynamics despite only two Sharks remaining after the exits. Aman and Namita combined and gave an offer of ₹30 lakhs for 30% equity as they needed more time and the founders needed to focus on the Sharks' guidance. Anupam said he would have given an offer if no one had offered and went out. The founders gave a counter-offer of ₹30 lakhs for 20% equity. Aman agreed but Namita went out. Aman then gave the deal single-handed. Namita changed her mind and joined the deal to feel young. They handed over the cheque with great vision.
Final Verdict
The final deal of ₹30 lakhs for 20% equity
