Fabriclore

Vijay Sharma, Sandeep Sharma, and Anupam D Arya are Season 3's most pivot-experienced textile founders from Jaipur. They started Fabriclore in March 2016 as a B2C online fabric marketplace where individual consumers could browse and purchase fabrics directly, achieving impressive early revenue: ₹1.13 crore (FY16-17), ₹4.7 crore (FY17-18), ₹5.3 crore (FY18-19), ₹6.7 crore (FY19-20), and ₹10 crore (FY20-21). Despite growing revenue, the B2C model proved unsustainable. The founders pivoted to B2B fabric sourcing, repositioning Fabriclore as a tech-enabled platform that simplifies fabric procurement for fashion brands, private labels, and designers. The pivot required rebuilding the customer base, business model, and technology stack from scratch.

Fabriclore is India's first tech-enabled B2B fabric sourcing platform, simplifying the traditionally fragmented, time-consuming, and opaque process of procuring custom fabrics for fashion brands and private labels. The platform integrates 200 plus mills, printers, and dyers with in-house design expertise, quality inspection, testing, and a 9,000 sq ft fulfilment centre to provide reliable, quick, made-to-order fabric sourcing at the industry's lowest minimum order quantities. The specific problem Fabriclore solves: fashion designers and private label brands typically spend weeks travelling to fabric markets (Surat, Mumbai, Delhi), negotiating with multiple vendors, managing quality inconsistencies, and coordinating logistics across fragmented supply chains. Fabriclore consolidates this entire process into a single tech-enabled platform where brands can browse fabrics, request custom printing or dyeing, place orders with low MOQs, and receive quality-inspected fabrics delivered to their

Amount Asked: ₹68.7 lakhs Equity Offered: 1% Implied Pre-Money Valuation: ₹68.7 crore

Vijay, Anupam, and Sandeep walked into Season 3 Episode 26 as the episode's most operationally complex pitch. They opened by explaining the fabric sourcing pain point: fashion brands spend enormous time and money sourcing fabrics through a fragmented, intermediary-heavy supply chain with inconsistent quality and pricing. Fabriclore's tech-enabled platform eliminated these inefficiencies. The founders disclosed their 8-year journey, the pivot from B2C (₹10 crore peak revenue) to B2B (rebuilding from scratch), the ₹1.1 crore home loan, and the recent ₹8 crore investment commitment at ₹56 crore valuation. The current monthly sales of ₹40 to ₹50 lakhs with booking orders worth ₹85 lakhs demonstrated post-pivot commercial traction.

Azhar Iqubal (guest Shark) was the first to exit, citing the high complexity of the work and the high burn rate. He found the textile sourcing business model too operationally intensive for the margins it generated. Anupam Mittal was not impressed because the founders were in loss and also had debt for their business. He could not justify investing in an 8-year-old company that was still loss-making with personal home loan exposure. Namita Thapar asked about customer types and acquisition strategies. She exited on concerns about the B2B model's customer concentration risk and the lack of clear differentiation from traditional fabric sourcing agents. Peyush Bansal questioned the founders about their previous investment rounds and the reasons behind the pivot. He exited on fundamental business model viability concerns. Amit Jain asked about the founders' backgrounds and what led them into the fabric market. He exited without making an offer, citing the combination of losses, debt, and unclear profitability timeline.

No Shark made a formal offer. All five exited before entering negotiation. The unanimous concerns about 8 years of operation without profitability, the B2C-to-B2B pivot without achieving sustainable margins in either model, the ₹1.1 crore home loan debt, and the negative EBITDA prevented any Shark from constructing an investment thesis at the ₹68.7 crore valuation.

Vijay Sharma, Sandeep Sharma, and Anupam D Arya left Shark Tank India Season 3 Episode 26 without any investment. All five Sharks declined, each citing variations of profitability, debt, and business model viability concerns. The ₹8 crore investment commitment at ₹56 crore valuation received outside the show provides the capital runway that the Shark Tank appearance could not secure.

No deal was offered to Fabriclore on the Shark Tank show. However, they continue to operate successfully and thrive in the market. Notably, they have amassed a significant following on Instagram, boasting 184K followers. Fabriclore continues operating from Jaipur with its 9,000 sq ft fulfilment centre, 200 plus vendor network, and 250 plus B2B customers. The 184,000 Instagram followers (built during the B2C era) continue driving brand awareness even as the business model has pivoted to B2B. The ₹8 crore investment commitment at ₹56 crore valuation provides the non-Shark-Tank capital needed to scale the B2B model, hire sales teams, expand the vendor network, and invest in the technology platform. The 36% bi-monthly repeat purchase rate (109 out of 300 customers purchasing every 2 months) demonstrates genuine product-market fit in the B2B segment.