Ekatra

Rajesh and Priya Sharma, founders of Ekatra, come from food processing and nutrition backgrounds. Their idea: create plant-based protein products for Indian market. They identified: growing health consciousness + increasing vegetarians + lack of Indian plant-based protein options = market opportunity.

Ekatra manufactures plant-based protein products including protein powders, protein bars, and ready-to-drink shakes using ingredients like pea protein, soy, and lentil protein. All formulated for Indian tastes with flavors like mango lassi, masala chai. Products target fitness enthusiasts, vegetarians, and health-conscious consumers.

Amount: Rs 80 lakhs | Equity: 10% | Valuation: Rs 8 crore

Rajesh and Priya presented growing fitness market: Rs 10,000+ crore supplements market with minimal plant-based Indian options. Ekatra addresses health-conscious vegetarians. Metrics: 40,000+ customers, Rs 2 crore annual revenue, 60% repeat purchase, 4.7/5 rating.

Peyush Bansal saw health and wellness opportunity. Aman was interested in fitness category. Vineeta questioned taste-market fit for Indian flavored protein. Namita raised nutritional profile questions.

Peyush offered Rs 80 lakhs for 14% equity. Rajesh and Priya countered Rs 80 lakhs for 10%. Peyush accepted 10%, valuing founder expertise. Deal included distribution support.

Deal Secured: YES | Investment: Rs 80 lakhs | Equity: 10% | Sharks: Peyush Bansal