Econiture

Shweta Patel, founder of Econiture, comes from interior design background with deep passion for sustainable living and circular economy. Recognizing India's furniture waste problem and growing demand for eco-friendly home products, she created Econiture—offering affordable sustainable furniture manufactured from recycled and upcycled materials.

Econiture manufactures furniture from recycled wood, reclaimed materials, and sustainable alternatives. Product range: sofas, tables, chairs, storage solutions—all designed with sustainability focus. Uses non-toxic finishes, eco-friendly adhesives, and sustainable production processes. Positioning: quality sustainable furniture at accessible prices for environmentally conscious Indian consumers.

Amount: Rs 80 lakhs | Equity: 10% | Valuation: Rs 8 crore

Shweta presented Rs 2 lakh crore furniture market with minimal sustainable options. Econiture offers eco-friendly alternatives without compromising on design or quality. Metrics: 20,000+ pieces sold, Rs 2.5 crore annual revenue, expanding to 5 cities, 4.8/5 rating.

Vineeta Singh strongly connected with sustainability mission and circular economy approach. Anupam Mittal appreciated innovative use of recycled materials. Peyush questioned manufacturing consistency with recycled materials and quality control. Namita raised scalability concerns for custom furniture production.

Vineeta offered Rs 80 lakhs for 15% equity valuing at Rs 5.3 crore. Shweta countered Rs 80 lakhs for 10% equity citing existing traction. Vineeta accepted 10%, valuing sustainability mission and design quality. Deal included retail distribution partnerships and sustainability certification support.

Deal Secured: YES | Investment: Rs 80 lakhs | Equity: 10% | Shark: Vineeta Singh