Product Details
Entrepreneur Background
Ashok Sharma, founder of Dobiee, comes from restaurant operations and QSR management background. His idea: create cloud kitchen aggregation platform enabling small restaurant owners to operate multiple virtual food brands from single kitchen location, maximizing delivery economics and kitchen capacity utilization.
The Product / Service
Dobiee is cloud kitchen aggregation and management platform. Enables restaurant owners to run multiple food brands (different cuisines, price points) from single physical location. Platform handles order management across brands, delivery coordination, inventory tracking across multiple cuisines. Reduces operational costs while maximizing kitchen utilization and revenue per square foot.
The Ask
Amount: Rs 1.5 crore | Equity: 8% | Valuation: Rs 18.75 crore
Pitch Presentation
Ashok presented cloud kitchen opportunity: 20,000+ cloud kitchens in India, most underutilizing capacity. Multi-brand model maximizes revenue per kitchen. Metrics: 100 partner kitchens, Rs 50+ crore monthly orders facilitated, 30% margin improvement for partners.
Sharks' Reactions & Criticism
Anupam Mittal and Peyush showed interest but raised concerns about restaurant owner adoption and operational complexity. Vineeta questioned differentiation from established cloud kitchen platforms like Freshmenu and others.
Negotiation & Offers
Peyush offered Rs 1.5 crore for 12% equity valuing at Rs 12.5 crore. Ashok countered Rs 1.5 crore for 8% equity. Valuation gap (Peyush implied Rs 12.5 crore vs. Ashok's Rs 18.75 crore) proved difficult to bridge. After discussions, they could not converge on valuation.
Final Verdict
Deal Status: NO | Valuation negotiation gap prevented investment