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Deyor 1
Deal Not Done

Home, Kitchen & LifestyleSeason 2Episode 32

Deyor

Starts From - ₹1

Where to Buy

Product Details

Entrepreneur Background

Both Himanshu and Chirag are B.Com Honours from Delhi University. Chirag worked with an early-stage investment firm and met 600 to 650 entrepreneurs. He was fourth in Forbes 30 under 30 list of Asia in 2019. The St. Gallen University of Switzerland also invited him as a Leader of Tomorrow. Episode Ninja Himanshu Agarwal and Chirag Gupta are Season 2's most internationally validated travel tech founders two Delhi University commerce graduates who collectively brought startup investment experience (Chirag's 600 to 650 entrepreneur evaluations at an investment firm), global entrepreneurship recognition (Forbes Asia 30 Under 30), and a genuine technological innovation (India's first WhatsApp chatbot-integrated travel booking platform) to an ₹3 lakh crore domestic market.

The Product / Service

It is a WhatsApp-verified travel chatbot program where you can make holiday bookings and discovery in three simple steps. Step 1, Interact with the chatbot and answer simple questions about your plans. Step 2, Get a personalized itinerary from a destination expert via WhatsApp and email. Step 3, Customize and book your holiday. Deyor is India's first chatbot-integrated experiential travel platform using a WhatsApp-based AI chatbot as the consumer interface for travel discovery and booking, complemented by human destination experts who provide personalised itinerary recommendations, then enabling seamless end-to-end holiday booking through the same WhatsApp interface. The result: personalised travel planning with the convenience of WhatsApp and the expertise of a human travel consultant.

The Ask

Amount Asked: ₹1 crore Equity Offered: 1% Implied Pre-Money Valuation: ₹100 crore

Pitch Presentation

Himanshu and Chirag walked into Season 2 Episode 32 as the episode's final pitch following Pabiben, Homestrap, and Ubreathe. The pitch opened with the scale of India's ₹3 lakh crore outbound holiday market and the specific commercial problem Deyor was solving: the friction between Indian travellers wanting personalised, curated holiday experiences and the impersonal, overwhelming nature of conventional booking platforms (MakeMyTrip, Goibibo). The WhatsApp chatbot demonstration showing the three-step booking process was the pitch's most practically communicative technology demonstration. Every Shark and every viewer uses WhatsApp daily; seeing travel planning happen through the same interface removed the abstraction from the technology concept.

Sharks' Reactions & Criticism

Peyush Bansal exited on competitive moat grounds the chatbot technology, while commercially effective (4.6% conversion vs 0.6%), was not a proprietary enough differentiation to justify a ₹100 crore valuation against MakeMyTrip, Goibibo, and other well-funded travel platforms investing in their own personalisation technology. Vineeta Singh exited consistently with Peyush the travel OTA category competition was too intense and the technology moat too thin for a SUGAR Cosmetics-aligned investment thesis. Shark Aman claims that chatbots are useless. Aman Gupta exited with the most provocative specific technology assessment dismissing chatbots as commercially useless. Namita Thapar exited with the most pragmatic advice suggesting the founders work realistically. Anupam Mittal exited on valuation grounds a travel package business with 5% net margins and 25% gross margins competing against well-funded OTAs could not justify a ₹100 crore valuation at the current commercial stage.

Negotiation & Offers

No Shark made a formal offer. All five exited before entering negotiation. The ₹100 crore implied valuation for a 5% net margin travel platform competing against well-funded OTA incumbents, combined with the technology differentiation concerns, prevented any Shark from constructing an investment thesis at these terms.

Final Verdict

Himanshu Agarwal and Chirag Gupta left Shark Tank India Season 2 Episode 32 without any investment. All five Sharks declined citing competitive intensity, thin margins, technology moat questions, and an implied valuation (₹100 crore) that was commercially unjustifiable against the current metrics. Despite being profitable (5% net), having 15-country presence, and demonstrating a 7.7x conversion improvement from the chatbot, no Shark saw a path to investor-level returns at the stated terms.

Beyond Shark Tank

Deyor continues operating as India's first chatbot-integrated experiential travel platform the YouTube channel (@deyortrips) active, website deyor.in accepting bookings, and the product range expanding to include Ladakh bike trips, beach escapes, honeymoon packages, adventure group getaways, and international travel across 15 plus countries. The Shark Tank national broadcast gave Deyor consumer awareness that its marketing budget could not have generated and the "India's First Chatbot Integrated Experiential Travel Website" positioning, displayed prominently on the website, uses the Shark Tank appearance as a commercial trust signal even without a deal.

Watch the Pitch