Cheesecake and Co.

Priya Kapoor, founder of Cheesecake and Co., is pastry chef trained in Europe with passion for artisanal desserts. Her insight: India lacks premium artisanal cheesecake brands. She created Cheesecake and Co. to bring European-quality cheesecakes to Indian consumers with local flavors.

Cheesecake and Co. manufactures premium artisanal cheesecakes with European recipes adapted with Indian flavors. Product range: classic cheesecake, mango cheesecake, pistachio cheesecake, and seasonal specials. All made with imported ingredients and fresh dairy. Positioned as premium dessert brand.

Amount: Rs 50 lakhs | Equity: 10% | Valuation: Rs 5 crore

Priya presented premium dessert market: Rs 2,000+ crore confectionery market with minimal artisanal cheesecake options. Cheesecake and Co. offers European quality with Indian flavors. Metrics: 20,000+ customers, Rs 1 crore annual revenue, 65% repeat purchase, 4.9/5 rating.

Vineeta Singh connected with premium positioning and artisanal quality. She appreciated founder's culinary expertise. Anupam questioned margins in competitive dessert market. Peyush raised logistics challenges for perishable products.

Vineeta offered Rs 50 lakhs for 15% equity. Priya countered Rs 50 lakhs for 10%. Vineeta accepted 10%, valuing artisanal positioning. Deal included retail partnership opportunities.

Deal Secured: YES | Investment: Rs 50 lakhs | Equity: 10% | Shark: Vineeta Singh