BurgerBae

Rohan Kashyap, Janvi Sikaria, and Ojasvee Kashyap are Season 4's most serendipitously assembled founding trio. BurgerBae's co-founder origin story is one of the most charmingly unusual in Shark Tank India history: Janvi was originally a BurgerBae customer whose order was delayed. Most founders would have sent an automated apology email. Rohan personally called Janvi to apologise, explain the delay, and ensure her satisfaction. That phone call turned into a conversation about fashion, branding, and shared vision. The conversation turned into a friendship. The friendship turned into Janvi becoming BurgerBae's co-founder. "With Burger Bae, our vision has always been to build a brand that resonates with the new generation. From day one, we have stood by our three core pillars: Quality, Community, and Sustainability, not as mere buzzwords, but as the foundation of everything we do."

BurgerBae produces sustainable streetwear that occupies the specific aesthetic space between luxury fashion (expensive, aspirational, inaccessible) and fast fashion (cheap, disposable, environmentally damaging). Every product is designed to be trendy enough for Instagram, comfortable enough for daily wear, quality enough for longevity, and sustainable enough for environmental responsibility. The scented packaging innovation is BurgerBae's most sensory-distinctive product feature: apparel that retains fragrance for up to 20 washes creates a multi-sensory ownership experience that no other Indian D2C fashion brand provides. The coffee-scented t-shirt (₹4,999) demonstrates the premium pricing power of sensory innovation: consumers pay significantly more for clothing that engages smell alongside sight and touch.

Amount Asked: ₹1 crore Equity Offered: 2.5% Implied Pre-Money Valuation: ₹40 crore

Rohan, Janvi, and Ojasvee walked into Season 4 Episode 24 creating immediate curiosity with the brand name: every Shark expected a food company. The surprise reveal that BurgerBae was a streetwear brand, not a burger chain, created the most entertainingly misleading brand-name moment of the season. The founders presented their vision: building a Make-in-India fashion brand that resonates with Gen Z through trend-driven designs, community engagement, and sustainable practices. The scented packaging demonstration (Sharks physically smelling a coffee-scented t-shirt) engaged the panel's senses beyond the typical visual pitch. Janvi's origin story, from dissatisfied customer to co-founder through a personal phone call from Rohan, was the pitch's most humanly connecting narrative. It demonstrated both Rohan's commitment to customer service (personally calling unhappy customers) and the organic relationship-building that created BurgerBae's founding team.

Viraj Bahl (guest Shark) opted out, stating BurgerBae was "not investable at this stage." Namita Thapar declined due to a lack of clarity in financials and strategic depth. Aman Gupta saw the community-driven streetwear brand potential and offered ₹1 crore for 10% equity. Anupam Mittal appreciated the founders' energy and the brand's social media traction. Kunal Bahl recognised the D2C potential and community strength.

Season 4 Episode 24's most three-Shark-coalition streetwear deal. Founders asked ₹1 crore for 2.5% (₹40 crore). Viraj opted out ("not investable"). Namita opted out (financial clarity). Aman, Anupam, and Kunal each offered ₹1 crore for 10% individually. After intense negotiations with the founders attempting to reduce equity, all three Sharks combined forces: ₹2 crore for 20% equity from three Sharks at ₹10 crore valuation. The founders received 2x their capital ask (₹2 crore versus ₹1 crore) at a 75% valuation markdown (₹40 crore to ₹10 crore), trading significant equity (20%) for double capital and three strategically diverse Sharks.

Rohan Kashyap, Janvi Sikaria, and Ojasvee Kashyap accepted the three-Shark deal from Aman Gupta, Anupam Mittal, and Kunal Bahl at ₹2 crore for 20% equity, valuing BurgerBae at ₹10 crore. The deal brought India's most successful community-driven consumer electronics brand builder (Aman), India's most experienced consumer digital platform scaler (Anupam), and India's most prolific D2C investor (Kunal through Titan Capital) into a Ludhiana-based sustainable streetwear brand with 2.5 lakh customers and 2.67 lakh Instagram followers, the most community-aligned three-Shark combination for a social-media-native fashion brand.

"Coming to Shark Tank India to present our brand was a defining moment in our journey. We're here to prove that a brand from India can go global. We have a long way to go, but this is just the beginning." BurgerBae continues building post-Shark Tank with ₹2 crore in fresh capital and three-Shark mentorship. The expansion roadmap includes new product categories (accessories and limited-edition collaborations), supply chain and logistics strengthening (improving delivery times and production efficiency from the Ludhiana facility), and digital marketing amplification (leveraging the 2.67 lakh Instagram community and influencer partnerships that drive the brand's primary revenue channel).