Broomees

Deepak Verma, founder of Broomees, comes from household products background. His insight: traditional cleaning tools lack innovation. Broomees was created to offer modern, ergonomic, eco-friendly household cleaning products at affordable prices.

Broomees manufactures innovative household cleaning tools including smart brooms, dust pans, and specialized cleaning brushes. All products designed for ergonomics, durability, and environmental friendliness. Materials: recycled plastics, natural fibers, sustainable wood handles.

Amount: Rs 40 lakhs | Equity: 8% | Valuation: Rs 5 crore

Deepak presented household products market: Rs 10,000+ crore market with minimal innovation. Broomees offers modern, ergonomic design. Metrics: 80,000+ customers, Rs 1.2 crore annual revenue, 50%+ repeat purchase, 4.6/5 rating.

Anupam Mittal appreciated innovation in commoditized category. Vineeta was interested but questioned scale potential. Peyush raised distribution challenges.

Anupam offered Rs 40 lakhs for 12% equity. Deepak countered Rs 40 lakhs for 8%. Anupam accepted 8%, valuing product innovation. Deal included retail distribution support.

Deal Secured: YES | Investment: Rs 40 lakhs | Equity: 8% | Shark: Anupam Mittal