Brandsdaddy

Roshaan started his career as a sales manager for Bharti AXA, where he had to sell insurance policies. He then moved to Tata AIG and was later selected as a strategy head in Vietnam. He also managed AIA and Manulife insurance company as project head. He returned to India and was thinking about starting his own venture. That's when the Kamla Mills incident happened. It reminded Roshaan of an old incident. His father used to work at a mill. There was a fire in their area, and their house was the first to catch fire. As they lived in a slum, the house burnt down, and they had to spend the night at Kandivali Railway Station. Annkita Roshaan Mishra (Co-founder) manages operations alongside Roshaan, having worked through the entire 4-year product development and commercialisation journey from concept to a ₹1.45 crore revenue business with government and insurance company clients.

The Brandsdaddy AFE is an auto fire extinguisher ball that can be used by people of any age group without any training. It has a shelf life of 5 years, zero maintenance cost, and is a portable device. The device is completely made in India.Brandsdaddy AFE makes India's most democratically accessible fire extinguishing devices — products that activate automatically on contact with fire, requiring zero training, zero proximity to the fire, and zero maintenance. The core principle: throw, roll, or place the ball near a fire, and it explodes within 5 seconds releasing ABC dry chemical powder that extinguishes the flame.

Amount Asked: ₹70 lakhs Equity Offered: 5% Implied Pre-Money Valuation: ₹14 crore

Brandsdaddy's pitch was Season 2 Episode 4's most theatrically dramatic a controlled fire lit in a transparent safety box on the Shark Tank stage. Roshaan threw an AFE ball into the flames. Within 5 seconds, the fire was extinguished in a burst of white powder. The entire Tank fell silent for a moment. Vineeta's "mind-blowing" reaction was instinctive — she was watching fire die in real time, without any trained firefighter, without any equipment beyond a ball thrown by hand. Roshaan then shared the founding story his childhood home burning down in a slum fire, his family spending the night on the platform at Kandivali Railway Station, his insurance career where he daily encountered the aftermath of fires that had destroyed families financially as well as physically, and the 4-year engineering journey to build a product that required no training, no maintenance, and no infrastructure.

Vineeta Singh was immediately captivated by the product demonstration calling it "mind-blowing" and acknowledging it as a "great initiative" addressing a "genuine issue." Peyush Bansal appreciated both the product and the founder's conviction but exited citing domain misalignment. Aman Gupta exited in deference to Namita explicitly agreeing with Anupam that Namita's institutional connections in healthcare, hospitals, insurance companies, and government procurement were the most commercially valuable assets Brandsdaddy could access from a Shark. Anupam Mittal made the same assessment as Aman that Namita's Emcure Pharmaceuticals network (which mirrors Brandsdaddy's target B2B channel: hospitals, government bodies, insurance companies) made her the definitively most commercially valuable Shark for this investment. Namita Thapar was the most strategically aligned investor her Emcure Pharmaceuticals operations across 70+ countries, deep relationships with hospital systems, government health bodies, and insurance companies gave her direct access to Brandsdaddy's primary B2B channels.

Namita offered ₹35 lakhs for 5% equity and ₹35 lakhs in debt at 12% interest at a ₹7 crore valuation. The founders countered at ₹50 lakhs for 5% equity and ₹20 lakhs debt at 12% interest at a ₹10 crore valuation. After some negotiations, the final deal was closed with Namita for ₹35 lakhs for 5% equity and ₹35 lakhs at 12% interest at a ₹7 crore valuation. The founders attempted to negotiate both higher equity capital (₹50L vs Namita's ₹35L) and a lower debt component (₹20L vs Namita's ₹35L), seeking an implied valuation of ₹10 crore. Namita held her terms, and the founders accepted correctly recognising that her institutional network was worth more than the ₹3 crore valuation difference between their counter and her offer.

Roshaan Mishra and Annkita Mishra accepted Namita Thapar's solo offer of ₹35 lakhs for 5% equity plus ₹35 lakhs debt at 12% interest valuing Brandsdaddy AFE at ₹7 crore. Despite countering for a higher valuation (₹10 crore) and lower debt (₹20L), the founders accepted Namita's original terms, recognising that her Emcure network spanning hospitals, government procurement agencies, and India's insurance industry was the single most commercially valuable strategic asset for their B2B institutional expansion plan.